Performance Marketing Manager

About the Role

You will be working closely with a dynamic team of professionals who share a passion for digital marketing and innovation. The team's structure is geared towards fostering collaboration and creativity, with regular feedback sessions to ensure that every member is aligned with the company's vision and goals. Your insights and contributions will be valued, and you will have the opportunity to make a significant impact on the company's marketing strategy.

The role of a Performance Marketing Manager is multifaceted, requiring a blend of technical skills, creative vision, and analytical prowess. It is an excellent opportunity for individuals who are looking to challenge themselves in a fast-paced environment and are passionate about staying at the forefront of digital marketing trends.

What You Will Do

• Develop and implement comprehensive paid media strategies across various platforms, including social media, search engines, and display advertising.
• Conduct thorough market research and competitor analysis to identify opportunities for growth and improvement.
• Manage campaign budgets, ensuring efficient allocation of resources and maximizing return on investment (ROI).
• Collaborate with the content team to design and optimize ad creatives, landing pages, and other campaign elements.
• Analyze campaign performance using data analytics tools, providing insights and recommendations for future campaigns.
• Stay updated with the latest trends and advancements in digital marketing, applying this knowledge to continuously improve campaign effectiveness.
• Work closely with cross-functional teams, including sales, product, and customer success, to align marketing efforts with overall business objectives.
• Identify and mitigate potential campaign risks, ensuring compliance with regulatory requirements and company policies.
• Participate in brainstorming sessions to conceptualize innovative marketing ideas and solutions.
• Manage and mentor junior team members, contributing to their professional development and growth.

What We Are Looking For

• A minimum of 3 years of experience in paid media marketing, with a proven track record of successfully managing and optimizing campaigns.
• Strong understanding of digital marketing principles, including SEO, social media marketing, and email marketing.
• Proficiency in using campaign management and analytics tools such as Google Ads, Facebook Ads Manager, and AdRoll.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets and make informed decisions.
• Strong communication and interpersonal skills, capable of effectively collaborating with diverse teams and stakeholders.
• Experience with budget management and financial analysis, able to optimize campaign spend for maximum ROI.
• Familiarity with marketing automation platforms and CRM systems, preferably having worked with tools like Marketo or Salesforce.
• A bachelor's degree in Marketing, Communications, or a related field.

Nice to Have

• Experience with creative design tools such as Adobe Creative Cloud, specifically Photoshop and Illustrator.
• Knowledge of programming languages like HTML, CSS, and JavaScript.
• Certification in Google Ads or other paid media platforms.
• Experience in managing and optimizing campaigns for mobile devices and apps.

Benefits and Perks

• Competitive salary package, reflecting the candidate's experience and qualifications.
• Comprehensive health insurance plan, covering medical, dental, and vision care.
• Generous paid time off (PTO) policy, including vacation days, sick leave, and holidays.
• Remote work stipend to support home office setup and ongoing expenses.
• Opportunities for professional growth and development, including training programs and conference sponsorships.
• Access to the latest digital marketing tools and technologies, ensuring you stay at the forefront of industry trends.
• Flexible working hours, allowing you to manage your workload efficiently and maintain a healthy work-life balance.

• Ensure your resume highlights specific examples of paid media campaigns you've managed, including metrics on their success.
• Develop a portfolio that showcases your ability to analyze campaign data, identify areas for improvement, and implement effective optimizations.
• Familiarize yourself with the latest trends in digital marketing, particularly in areas relevant to Perfected Claims' business, such as claims processing and insurance technology.
• Practice answering behavioral interview questions that demonstrate your experience with campaign management, team collaboration, and problem-solving.
• Prepare to discuss your approach to staying current with industry developments and how you apply this knowledge to enhance campaign performance.
• Consider reaching out to current or former employees of Perfected Claims to gain insights into the company culture and expectations for the Performance Marketing Manager role.