Performance Marketing Manager: Run the Machine Across a Brand Portfolio

About the Role

The ideal candidate will have a strong background in D2C or e-commerce marketing and be able to execute campaigns with minimal supervision. The Family Group is a dynamic and fast-paced environment, and the successful candidate will need to be able to keep up with the pace and adapt to changing priorities.

The company is a house of brands for families, from baby to teenage years, and is committed to building in-house capabilities to drive growth and success. This role is a key part of that strategy, and the successful candidate will have the opportunity to make a real impact on the business.

What You Will Do

• Own and operate Meta and Google Ads across the brand portfolio on a day-to-day basis
• Run structured creative and audience tests to optimize campaign performance
• Translate CMO strategy into campaign execution and ensure alignment with business goals
• Set up and maintain clean tracking and attribution systems, including Shopify and GA4
• Analyze performance data and turn insights into actionable decisions to drive campaign optimization
• Scale winning campaigns while managing CAC and ensuring ROI targets are met
• Collaborate with founders and other stakeholders to align marketing efforts with business objectives
• Stay up-to-date with the latest trends and developments in performance marketing and apply that knowledge to continuously improve campaign performance

What We Are Looking For

• Hands-on experience with Meta Ads and Google Ads, with a strong track record of success in performance marketing
• Background in D2C or e-commerce marketing, with a deep understanding of the challenges and opportunities in this space
• Ability to execute campaigns with minimal supervision and take ownership of results
• Strong data analysis and interpretation skills, with the ability to turn insights into actionable decisions
• Experience with Shopify and GA4, or similar tracking and attribution systems
• Strong communication and collaboration skills, with the ability to work effectively with founders and other stakeholders
• Ability to adapt to changing priorities and thrive in a fast-paced environment

Nice to Have

• Experience with other marketing channels, such as email or social media marketing
• Certification in Google Ads or Meta Ads, or similar professional qualifications
• Experience with A/B testing and experimentation to drive campaign optimization

Benefits and Perks

• Real ownership of the performance marketing strategy and execution
• Opportunity to work directly with experienced serial entrepreneurs and build something from the ground up
• Competitive salary and benefits package
• Fast decision-making and minimal corporate overhead
• Room to grow as the brand portfolio expands and the company continues to evolve
• Opportunity to work in a dynamic and fast-paced environment with a talented team of professionals

• Make sure you have hands-on experience with Google Ads and Meta Ads, and be prepared to share specific examples of your success in these platforms.
• Highlight your ability to analyze data and turn insights into actionable decisions, and be prepared to walk through your process for optimizing campaign performance.
• Be prepared to discuss your experience with Shopify and GA4, and how you have used these tools to drive campaign optimization.
• Show your ability to work independently and take ownership of results, and be prepared to discuss how you handle ambiguity and changing priorities.
• Highlight your knowledge of the latest trends and developments in performance marketing, and be prepared to discuss how you stay up-to-date with industry developments.
• Be prepared to discuss your experience with A/B testing and experimentation, and how you have used these techniques to drive campaign optimization.
• Don't be afraid to ask questions about the company culture and values, and how the performance marketing team contributes to the overall business strategy.