Performance Marketing Manager - Social

About the Role

The day-to-day responsibilities of this role will involve collaborating with cross-functional teams, including creative, brand, and integrated marketing teams, to develop and execute campaigns that resonate with Intercom's target audience. You will also work closely with the sales and web teams to ensure that ad messaging is aligned with high-converting landing pages, ultimately driving revenue growth for the company.

Intercom's commitment to innovation and customer satisfaction is evident in its cutting-edge AI-powered customer service platform, Fin. As a Performance Marketing Manager, you will have the opportunity to contribute to the company's mission of providing incredible customer experiences and transforming the way businesses interact with their customers.

What You Will Do

• Lead and scale Intercom's performance marketing programs across paid social channels, display, and video to acquire new customers
• Develop paid marketing strategies that ladder up to broader integrated campaign objectives, driving audience engagement, demand, and acquisition across the funnel
• Partner with creative, brand, and integrated teams to contribute to the development of high-performing assets, bringing channel insights that help shape concepts, messaging, and visual direction
• Analyze in-market campaign performance and make data-driven decisions to refine and improve results against business objectives
• Run structured A/B tests and experiments to increase efficiency, boost ROI, and uncover scalable growth opportunities
• Collaborate with marketing, sales, and web teams to align ad messaging with high-converting landing pages
• Identify and act on new growth opportunities across the funnel, surfacing strategies grounded in performance data
• Develop and maintain a deep understanding of Intercom's target audience, including their needs, preferences, and pain points
• Stay up-to-date with the latest trends and developments in paid social, display, and video marketing, applying this knowledge to optimize campaign performance

What We Are Looking For

• 3+ years of hands-on experience running paid social, display, and video campaigns, ideally in high-growth environments
• Deep expertise with paid social platforms, including LinkedIn, Facebook/Meta, with a strong grasp of direct response and performance-driven campaigns
• An understanding of integrated, full-funnel campaign development and how creative, content, and targeting work together
• Strong analytical skills, with advanced proficiency in spreadsheets and experience using analytics or BI tools, such as Looker or Tableau
• A balance of strategic thinking and tactical execution, with the ability to zoom out for the big picture and dive into the details
• Analytical and curious by nature, with a passion for digging into data, solving problems, and turning insights into actionable decisions
• Clear and confident communication skills, with the ability to distill complex ideas into simple, actionable insights
• Experience working in a fast-paced, data-driven environment, with a proven track record of driving measurable growth and customer acquisition

Nice to Have

• Experience with marketing automation platforms and CRM systems
• Familiarity with HTML, CSS, and JavaScript
• Knowledge of SEO principles and how they impact paid marketing campaigns
• Experience working with cross-functional teams, including sales, product, and customer success

Benefits and Perks

• Competitive salary and equity package
• Comprehensive health, dental, and vision insurance
• Flexible PTO policy and remote work arrangement
• Access to cutting-edge marketing tools and technologies
• Opportunities for professional growth and development, including training and education programs
• Collaborative and dynamic work environment with a team of experienced marketing professionals
• Recognition and rewards for outstanding performance and contributions to the company's mission

• To stand out as a candidate, be prepared to share specific examples of successful paid social, display, and video campaigns you've managed in the past, including metrics and results.
• Develop a deep understanding of Intercom's target audience and be prepared to discuss how you would tailor your marketing strategies to meet their needs and preferences.
• Familiarize yourself with Intercom's products and services, including its AI-powered customer service platform, Fin, and be prepared to discuss how you would leverage these solutions to drive customer acquisition and growth.
• Prepare to discuss your experience with analytics and BI tools, including how you've used data to inform marketing decisions and optimize campaign performance.
• Be prepared to walk through your process for developing and executing multi-channel acquisition strategies, including how you would measure and evaluate success.
• Show a willingness to learn and adapt to new marketing trends and technologies, and be prepared to discuss how you stay up-to-date with industry developments.
• Highlight your ability to work collaboratively with cross-functional teams, including sales, product, and customer success, and be prepared to discuss how you would build and maintain these relationships to drive business results.