Performance Marketing Manager (US Remote or On-Site in NY)
WFA Digital Insight
The demand for performance marketing specialists has seen a significant surge, with a 28% increase in job openings over the past year. Crealytics stands out in this space with its innovative approach to digital marketing. As a Performance Marketing Manager, you will be at the forefront of this growth, leveraging your skills in campaign optimization and team leadership. With the rise of remote work, professionals are looking for challenges that match their skills and offer flexibility. Before applying, consider how your expertise aligns with Crealytics' vision and how you can contribute to their mission.
Job Description
About the Role
As a Performance Marketing Manager at Crealytics, you will be responsible for developing and implementing comprehensive digital marketing strategies that drive business growth. Your day-to-day will involve analyzing campaign performance, identifying areas for improvement, and collaborating with cross-functional teams to maximize ROI. The role is critical in pushing the boundaries of what is possible in digital marketing, requiring a deep understanding of the latest trends and technologies.Crealytics is a dynamic and innovative company that values creativity and strategic thinking. The Performance Marketing team is at the heart of this effort, working closely with other departments to ensure alignment and maximize impact. You will be part of a talented group of professionals who are passionate about delivering exceptional results.
The role offers the flexibility to work remotely from anywhere in the US or be based on-site in New York, providing the opportunity to choose the environment that best suits your productivity and lifestyle.
What You Will Do
- Develop and execute multi-channel digital marketing campaigns that meet and exceed client goals.
- Conduct thorough analysis of campaign performance, providing actionable insights to stakeholders.
- Collaborate with the sales team to identify new business opportunities and develop pitches.
- Manage and optimize budgets to ensure maximum ROI.
- Stay up-to-date with the latest trends and technologies in digital marketing, applying this knowledge to continuously improve campaign performance.
- Lead and mentor junior team members, providing guidance and support to help them grow in their roles.
- Work closely with the product team to feedback on product developments and ensure marketing strategies are aligned with product goals.
- Develop and maintain relationships with key clients, ensuring high levels of satisfaction and retention.
- Participate in the development of marketing strategies and plans, contributing to the growth and evolution of the company's marketing function.
What We Are Looking For
- At least 5 years of experience in digital marketing, with a focus on performance marketing.
- Proven track record of success in managing and optimizing digital marketing campaigns.
- Strong analytical skills, with the ability to interpret complex data sets and provide actionable insights.
- Experience with campaign management tools such as Google Ads and Meta Ads Manager.
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Strong understanding of the digital marketing landscape, including the latest trends and technologies.
- Ability to work in a fast-paced environment, prioritizing multiple tasks and meeting deadlines.
- Bachelor's degree in Marketing, Business, or a related field.
Nice to Have
- Experience with SEO and content marketing.
- Knowledge of programming languages such as Python or JavaScript.
- Certification in Google Ads or other digital marketing platforms.
- Experience with data visualization tools such as Tableau or Power BI.
Benefits and Perks
- Competitive salary package.
- Comprehensive health insurance plan.
- Generous PTO policy, including vacation days, sick leave, and holidays.
- Remote work stipend to support your home office setup.
- Professional development opportunities, including training and conference attendance.
- Access to the latest digital marketing tools and technologies.
- Collaborative and dynamic work environment with a team of talented professionals.
- Flexible working hours to accommodate different time zones and work styles.
How to Stand Out
- Highlight your analytical skills: Be prepared to walk through examples of how you've analyzed campaign performance and made data-driven decisions to optimize results.
- Showcase your knowledge of the latest trends: Demonstrate your understanding of the current digital marketing landscape, including the latest tools, technologies, and best practices.
- Prepare to talk about team leadership: If you have experience leading or mentoring team members, be ready to provide specific examples of how you've guided others and helped them grow in their roles.
- Be ready to discuss your experience with campaign management tools: Familiarize yourself with the latest versions of Google Ads, Meta Ads Manager, and other relevant platforms.
- Emphasize your ability to work in a fast-paced environment: Provide examples of how you've managed multiple tasks, prioritized deadlines, and maintained productivity in a dynamic work setting.
- Research Crealytics and be prepared to ask informed questions: Show your interest in the company and the role by asking thoughtful questions during the interview process.
- Be prepared to negotiate salary and benefits: Do your research on market rates for the position and be confident in discussing your compensation package.
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