Performance Marketing Manager

## About the Role The Performance Marketing Manager position at Varun Digital Media is a critical role that involves developing and executing comprehensive B2B SaaS marketing strategies. This role is central to the company's growth and demand generation efforts, requiring a deep understanding of performance marketing principles, digital channels, and data analysis. As a key member of the Growth/Demand team, the successful candidate will work closely with cross-functional teams to drive campaign success and continuously improve marketing performance. Day-to-day responsibilities will include managing and optimizing campaigns across various digital platforms, analyzing campaign data to inform future marketing strategies, and collaborating with the sales team to ensure alignment and maximize lead generation. The role also involves staying abreast of the latest trends and technologies in digital marketing to leverage new opportunities for campaign optimization and scaling. The ideal candidate will be someone who is not only skilled in performance marketing but also adept at working in a fast-paced, remote environment. They will need to be highly self-motivated, with excellent communication skills to effectively collaborate with distributed teams. ## What You Will Do - Develop, execute, and manage multi-channel digital marketing campaigns to drive leads and revenue growth for B2B SaaS products.

• Conduct thorough market research and analysis to stay updated on the latest industry trends and competitor activities.
• Work closely with the sales team to understand sales funnel dynamics and optimize marketing campaigns for better conversion rates.
• Manage and allocate budget across different marketing channels to maximize ROI.
• Utilize data and analytics tools to measure campaign performance, identify areas for improvement, and implement data-driven decisions.
• Collaborate with the creative team to develop compelling campaign assets and messaging.
• Stay up-to-date with the latest digital marketing tools and technologies, applying this knowledge to continuously improve campaign efficiency and effectiveness.
• Build and maintain relationships with key stakeholders, including external partners and internal teams.
• Develop and maintain detailed reports on campaign performance, providing actionable insights to stakeholders.

## What We Are Looking For - A minimum of 3 years of experience in performance marketing, preferably in a B2B SaaS environment.

• Strong understanding of digital marketing channels, including paid social, search engine marketing, and email marketing.
• Proven track record of successfully managing and optimizing digital marketing campaigns to meet or exceed performance targets.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets and make informed decisions.
• Experience with marketing automation platforms and CRM software.
• Strong communication and project management skills, with the ability to work effectively in a remote team environment.
• Certification in Google Analytics and/or other relevant marketing tools is a plus.
• Experience with A/B testing and experiment design.

## Nice to Have - Experience with marketing data platforms and tools like Mixpanel or similar.

• Knowledge of HTML, CSS, and JavaScript.
• Familiarity with SEO principles and how they impact campaign performance.
• Experience managing remote teams or working in a distributed environment.

## Benefits and Perks - Competitive salary package.

• Opportunity to work with a growing and innovative company in the B2B SaaS sector.
• Comprehensive health insurance plan.
• Flexible working hours and remote work options.
• Professional development opportunities, including training and education support.
• Access to the latest digital marketing tools and technologies.
• Generous paid time off policy.
• Recognition and rewards for outstanding performance.

- Tailor your resume and cover letter to highlight specific experience and skills in performance marketing, especially in B2B SaaS, to stand out from other applicants.

• Prepare to talk about specific campaigns you've managed in the past, including strategies, challenges, and outcomes, to demonstrate your expertise in performance marketing.
• Familiarize yourself with the company's products and services to understand their target audience and marketing goals, showing your interest and potential for alignment with the company's mission.
• Be ready to discuss your experience with remote work and how you maintain productivity and collaboration in a distributed team environment.
• Develop a portfolio or case studies of your previous work to showcase during the interview process, highlighting your achievements and the impact of your marketing efforts.
• Research the market rate for your position to be prepared for salary negotiations, ensuring you are fairly compensated for your skills and experience.
• Ask about the company culture and team dynamics during the interview to ensure it's a good fit for your working style and preferences.