Performance Marketing Specialist Contractor

About the Role

The role is centered around managing and optimizing performance marketing campaigns across various channels, including social media, search, and display. You will be expected to stay up-to-date with the latest trends and technologies in digital marketing and apply this knowledge to continuously improve campaign performance.

Airtable is committed to fostering a culture of collaboration and innovation, and this role is no exception. You will be working remotely as part of a distributed team, and as such, you will need to be self-motivated and able to work independently.

What You Will Do

• Develop and execute comprehensive digital marketing strategies that drive business growth
• Manage and optimize performance marketing campaigns across social media, search, and display channels
• Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment with business objectives
• Stay up-to-date with the latest trends and technologies in digital marketing and apply this knowledge to continuously improve campaign performance
• Analyze campaign data and provide actionable insights to inform future marketing strategies
• Work closely with the sales team to develop targeted marketing campaigns that drive lead generation and conversion
• Develop and manage budgets for marketing campaigns, ensuring ROI is maximized
• Stay up-to-date with industry trends and competitor activity, identifying opportunities for growth and improvement
• Develop and maintain a deep understanding of Airtable's products and services, and how they meet the needs of our target audience
• Collaborate with the creative team to develop compelling ad copy and visual assets that drive campaign engagement

What We Are Looking For

• 3+ years of experience in digital marketing, with a focus on performance marketing
• Proven track record of developing and executing successful digital marketing campaigns that drive real results
• Strong understanding of paid media channels, including social media, search, and display
• Experience with marketing automation platforms and CRM systems
• Strong analytical skills, with the ability to analyze campaign data and provide actionable insights
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Strong understanding of Airtable's products and services, and how they meet the needs of our target audience
• Experience working in a fast-paced, dynamic environment, with the ability to prioritize multiple projects and deadlines
• Strong problem-solving skills, with the ability to think creatively and outside the box

Nice to Have

• Experience with Airtable's products and services
• Certification in digital marketing, such as Google Ads or Facebook Blueprint
• Experience with agile project management methodologies
• Strong understanding of data-driven decision making, with experience using data to inform marketing strategies
• Experience working with remote teams, with the ability to communicate effectively across distance and time zones

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a fast-growing, innovative company that is changing the way people work
• Collaborative, dynamic work environment with a team of experienced professionals
• Flexible work arrangements, including remote work options
• Professional development opportunities, including training and education programs
• Access to the latest technologies and tools, including marketing automation platforms and CRM systems
• Recognition and reward for outstanding performance, including bonuses and promotions

• Be prepared to showcase a portfolio of successful campaigns that demonstrate your ability to drive real results through digital marketing.
• Highlight your understanding of paid media channels, including social media, search, and display, and how you have used these channels to drive campaign success.
• Emphasize your analytical skills, including your ability to analyze campaign data and provide actionable insights to inform future marketing strategies.
• Showcase your ability to work effectively in a fast-paced, dynamic environment, with the ability to prioritize multiple projects and deadlines.
• Be prepared to discuss your experience working with remote teams, and how you communicate effectively across distance and time zones.
• Consider highlighting any experience you have with Airtable's products and services, and how you think they meet the needs of the target audience.
• Don't be afraid to ask questions during the interview process, such as what a typical day looks like in the role, or what opportunities there are for professional development and growth.