Performance Marketing Specialist (Dutch Speaking)
WFA Digital Insight
As the demand for paid media specialists continues to rise, companies like LGH Group are seeking experts who can drive campaign performance and deliver smarter digital marketing. With a 25% growth in digital marketing spend across Europe in the last year, this role offers a unique opportunity to leverage skills in Google Ads, Google Analytics, and HubSpot to drive business results. Native Dutch speakers with a strong analytical mindset and experience in performance marketing are in high demand, and LGH Group's commitment to excellence in lifting and hoisting equipment makes this a compelling company to join. Before applying, candidates should be prepared to showcase their expertise in managing multi-channel paid media campaigns and optimizing website performance.
Job Description
About the Role
The Performance Marketing Specialist role at LGH Group is a newly created in-house position designed to drive campaign performance and deliver smarter, more effective digital marketing at scale. As a key member of the marketing team, you will be responsible for managing and optimizing multi-channel paid media campaigns, improving website and landing page performance, and collaborating with regional marketing teams and external agencies to tailor campaigns for different markets.In this role, you will have the opportunity to work with a leading company in the lifting and hoisting equipment industry, with a strong reputation for excellence and a commitment to delivering state-of-the-art solutions to meet the lifting challenges of its customers. You will be joining a team of experienced marketing professionals who are passionate about driving business results through digital marketing.
What You Will Do
- Plan, execute, and optimize campaigns across Google Ads, Display, and LinkedIn
- Conduct keyword research, create ad copy, and manage budget allocations
- A/B test creatives and landing pages to improve performance
- Reduce CPA and improve conversion rates across campaigns
- Work with content and regional marketers to improve organic visibility
- Manage SEO audits and action technical improvements
- Track site performance and page experience (Core Web Vitals, bounce rate, etc.)
- Collaborate with web developers or manage CMS updates where needed
- Own performance dashboards and campaign tracking (GA4, HubSpot, etc.)
- Set up and manage UTM structures, conversion tracking, and attribution models
- Report monthly and quarterly on campaign performance and actionable insights
What We Are Looking For
- Native Dutch speaker
- 2-4 years of experience in a performance or digital marketing role
- Strong hands-on experience with Google Ads and SEO (on-page and content-focused)
- Confident using Google Analytics (GA4), Search Console, Tag Manager, and UTM tracking
- Familiarity with HubSpot or other marketing automation tools
- Data-driven mindset with ability to interpret and act on insights
- Proactive, self-motivated, and comfortable managing projects independently
- Strong communication and collaboration skills
Nice to Have
- Experience working across multiple markets/languages
- Technical product knowledge: understanding of technical products or willingness to undergo training and self-improvement in this area
- Ambitious growth mindset: demonstrated ambition to grow within the role and contribute additional value to the team
Benefits and Perks
- 25 days Annual Leave (+1 per year capped at 30)
- Employee Assistance Program
- Enhance Family Leave
- Free Eye Tests
- Private Healthcare
- Quarterly Incentive Program
- Training and development opportunities
- Remote work arrangement
How to Stand Out
- Ensure you have a strong portfolio showcasing your experience with Google Ads, Google Analytics, and HubSpot
- Be prepared to provide specific examples of how you have optimized campaigns and improved performance in previous roles
- Highlight your ability to work independently and manage multiple projects simultaneously
- Showcase your knowledge of SEO principles and how you have applied them in previous roles
- Prepare to discuss your experience with marketing automation tools and how you have used them to drive business results
- Research the company and be prepared to discuss how your skills and experience align with their goals and objectives
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