Performance Marketing Specialist

Hypercore Inc.·Remote(New York, New York, United States)
Marketing

WFA Digital Insight

As demand for digital marketing expertise surges, Hypercore's Performance Marketing Specialist role stands out. With a strong focus on fintech and financial services, this position requires a unique blend of skills, including paid acquisition and SEO expertise. Candidates should be prepared to leverage their analytical mindset and experience with marketing tools to drive growth.

Job Description

About the Role

Hypercore is seeking a Performance Marketing Specialist to join their team, focusing on building and executing campaigns that drive high-intent pipeline for sales. As a key member of the GTM team, you will have ownership across digital channels, content, and growth.

Responsibilities

  • Plan and execute campaigns across LinkedIn, email, paid channels, and the company website
  • Own the website experience, optimizing for SEO and conversion
  • Produce content that drives pipeline, including landing pages, ads, and short-form content
  • Analyze performance data, adjusting tactics based on insights
  • Collaborate closely with sales to drive and measure pipeline impact

Requirements

  • 2-3 years of B2B SaaS growth, demand generation, or performance marketing experience (fintech or financial services experience is a plus)
  • Proven experience managing paid acquisition campaigns, including LinkedIn and Google
  • Strong understanding of SEO, conversion optimization, and growth loops
  • Hands-on experience with marketing tools (e.g., HubSpot, Google Analytics, Webflow)
  • Ability to create marketing assets (ads, landing pages, campaign content)

Benefits

  • Dynamic, collaborative startup environment backed by top-tier investors
  • High ownership and meaningful responsibility
  • Significant growth opportunities as the company scales
  • Full-time role with flexibility for hybrid or remote work

How to Stand Out

  • Develop a strong portfolio showcasing your experience with paid acquisition campaigns and SEO optimization to stand out in your application.
  • Familiarize yourself with the latest marketing tools and technologies, including AI-powered solutions, to demonstrate your ability to adapt and innovate.
  • Highlight your analytical mindset and problem-solving skills, as these are crucial for driving campaign success and growth.
  • Prepare to discuss specific examples of how you've driven pipeline growth and measured campaign impact in previous roles.
  • Be ready to ask informed questions about Hypercore's approach to performance marketing and how you can contribute to the company's growth strategy.
  • Consider negotiating your salary based on your experience and the company's budget, and be prepared to discuss your expectations openly.

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