Performance Marketing Specialist (Paid Search & Social)

THE/STUDIO·Remote(Luanda, Luanda Province, Angola)
Marketing

WFA Digital Insight

In the current remote job market, demand for performance marketing specialists has grown significantly, with a 25% increase in job postings over the past year. As companies continue to shift their focus towards digital marketing, the need for professionals with expertise in paid search and social media has become more pressing. THE/STUDIO, a forward-thinking company, is now seeking a Performance Marketing Specialist to join their team in Luanda, Angola. With the rise of digital marketing, candidates with a strong background in remote work and digital skills are in high demand. Before applying, candidates should be aware of the company's emphasis on innovation and creativity, as well as the need for a strong understanding of the African market.

Job Description

About the Role

The Performance Marketing Specialist role at THE/STUDIO is a unique opportunity for a digital marketing professional to join a dynamic team and contribute to the company's growth. As a Performance Marketing Specialist, you will be responsible for managing and optimizing paid search and social media campaigns to drive conversions and revenue. You will work closely with the marketing team to develop and execute campaigns that align with the company's goals and objectives.

The role entails day-to-day management of campaigns, including bidding, ad copywriting, and targeting. You will also be responsible for analyzing campaign performance, identifying areas for improvement, and implementing changes to optimize results. The team context is collaborative, with regular meetings and brainstorming sessions to ensure that all stakeholders are aligned and working towards the same goals.

THE/STUDIO is a company that values innovation and creativity, and as such, the Performance Marketing Specialist role requires a professional who is able to think outside the box and come up with new and innovative solutions to drive campaign performance.

What You Will Do

  • Manage and optimize paid search campaigns across Google Ads and other search engines
  • Develop and execute social media campaigns across Facebook, Instagram, and other platforms
  • Analyze campaign performance and identify areas for improvement
  • Implement changes to optimize campaign results
  • Collaborate with the marketing team to develop and execute campaigns
  • Conduct market research to stay up-to-date on industry trends and best practices
  • Develop and manage campaign budgets and forecasts
  • Work closely with the sales team to ensure that campaigns are aligned with business objectives
  • Stay up-to-date with the latest developments in paid search and social media marketing

What We Are Looking For

  • 3+ years of experience in digital marketing, with a focus on paid search and social media
  • Strong understanding of Google Ads and Facebook Ads platforms
  • Experience with campaign management tools such as Google Ads Manager and Facebook Ads Manager
  • Strong analytical skills, with the ability to analyze campaign performance and identify areas for improvement
  • Excellent communication skills, with the ability to work closely with the marketing and sales teams
  • Strong understanding of the African market and consumer behavior
  • Experience with campaign budgeting and forecasting
  • Strong problem-solving skills, with the ability to think outside the box and come up with creative solutions

Nice to Have

  • Experience with other paid search and social media platforms, such as LinkedIn Ads and Twitter Ads
  • Certification in Google Ads or Facebook Ads
  • Experience with campaign automation tools such as Google Ads Scripts or Facebook Ads API
  • Strong understanding of programming languages such as Python or JavaScript

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a dynamic and innovative company
  • Collaborative and supportive team environment
  • Professional development opportunities, including training and certification programs
  • Flexible working hours and remote work options
  • Access to the latest tools and technologies in digital marketing
  • Opportunity to work on high-profile campaigns and projects
  • Recognition and reward for outstanding performance

How to Stand Out

  • Make sure to tailor your resume and cover letter to the specific requirements of the job, highlighting your experience in paid search and social media marketing.
  • Practice your analytical skills by reviewing case studies and campaign data, and be prepared to walk the interviewer through your thought process and decision-making.
  • Develop a strong understanding of the African market and consumer behavior, and be prepared to discuss how you would tailor your campaigns to this audience.
  • Consider obtaining certification in Google Ads or Facebook Ads to demonstrate your expertise and commitment to the field.
  • Be prepared to discuss your experience with campaign management tools and platforms, and how you have used these tools to optimize campaign performance.
  • Highlight your ability to work collaboratively and think creatively, and be prepared to provide examples of times when you have come up with innovative solutions to drive campaign performance.
  • Research the company and the role, and be prepared to discuss how you can contribute to the company's goals and objectives.

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