Performance Marketing Specialist (Paid Social)

## About the Role The Performance Marketing Specialist role at Odd Bunch is a unique opportunity for a skilled digital marketer to join a dynamic team and drive business results through paid social campaigns. As a key member of the marketing team, you will be responsible for developing, executing, and optimizing campaigns that meet the company's objectives. You will work closely with cross-functional teams, including creative and analytics, to ensure seamless campaign execution. The day-to-day responsibilities will include campaign planning, budget management, and performance monitoring. You will need to stay up-to-date with the latest trends and best practices in paid social, ensuring that Odd Bunch's marketing efforts are always innovative and effective. The role reports to the Senior Marketing Manager and involves collaboration with various stakeholders, including external partners and internal teams. Given the remote nature of the role, you must be self-motivated, disciplined, and able to work effectively in a distributed team environment. Strong communication and project management skills are essential, as you will be working with colleagues and partners across different time zones. ## What You Will Do - Develop and execute comprehensive paid social strategies across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn - Manage and optimize campaign budgets to achieve maximum ROI - Conduct thorough market research and competitor analysis to stay ahead of industry trends - Collaborate with the creative team to develop compelling ad copy and visuals - Monitor and analyze campaign performance, providing regular insights and recommendations for improvement - Stay up-to-date with the latest platform updates, features, and best practices - Work closely with the analytics team to ensure accurate tracking and measurement of campaign performance - Manage and optimize landing pages for maximum conversion rates - Develop and maintain relationships with external partners, such as ad tech vendors and agencies - Participate in brainstorms and strategy sessions to drive innovation and growth - Ensure compliance with all relevant laws, regulations, and company policies related to advertising and data privacy ## What We Are Looking For - 3+ years of experience in paid social media marketing, preferably in a performance-driven role - Proven track record of success in managing and optimizing paid social campaigns for maximum ROI - Strong understanding of social media platforms, including their algorithms, ad formats, and targeting options - Experience with ad tech platforms, such as ad exchanges, SSPs, and DSPs - Proficiency in campaign management tools, such as Facebook Ads Manager and Twitter Ads - Strong analytical and problem-solving skills, with the ability to interpret complex data sets - Excellent communication and project management skills, with experience working in remote teams - Strong attention to detail and ability to multitask in a fast-paced environment - Bachelor's degree in Marketing, Communications, or a related field - Certification in Facebook Ads or Google Analytics is a plus ## Nice to Have - Experience with influencer marketing or content partnerships - Knowledge of marketing automation platforms, such as Marketo or Pardot - Familiarity with agile project management methodologies, such as Scrum or Kanban - Certification in digital marketing, such as HubSpot or Google Digital Marketing ## Benefits and Perks - Competitive salary and benefits package - Opportunity to work with a dynamic and innovative company - Collaborative and supportive remote work environment - Professional development opportunities, including training and conference sponsorships - Flexible working hours and generous PTO policy - Access to the latest marketing tools and technologies - Recognition and reward for outstanding performance

- Tip: Ensure your resume and LinkedIn profile are up-to-date and highlight your experience in paid social media marketing.

• To stand out, create a portfolio that showcases your campaign successes and the strategies you've used to achieve them.
• When preparing for the interview, review the company's website and social media channels to understand their brand voice and marketing approach.
• Be ready to discuss your experience with campaign management tools and ad tech platforms, as well as your understanding of social media algorithms and targeting options.
• Consider highlighting any certifications you have, such as Facebook Ads or Google Analytics, as these can be a major plus in the eyes of the interviewer.
• Don't be afraid to ask questions about the company culture, remote work environment, and opportunities for professional development.