Performance Marketing Specialist (Part-Time) | ZR_1277_JOB

About the Role

The role entails managing and optimizing Meta advertising campaigns, building, launching, and managing Google Ads campaigns, and monitoring campaign performance across channels. You will also conduct testing across audiences, creatives, landing pages, and bidding strategies to improve campaign efficiency and return on investment (ROI). As part of the marketing team, you will provide recommendations on messaging, creative assets, and conversion opportunities to enhance the customer journey.

PeoplePartners Inc. values growth, collaboration, and continuous learning, offering a culture that celebrates initiative, innovation, and achievement. As a remote employee, you will have the flexibility to work from home and be part of a dynamic team that prioritizes work-life balance.

What You Will Do

• Manage and optimize Meta advertising campaigns to drive lead generation and improve conversions
• Build, launch, and manage Google Ads campaigns to maximize ROI
• Monitor and improve campaign performance across channels, including tracking and attribution
• Conduct testing across audiences, creatives, landing pages, and bidding strategies to optimize campaign efficiency
• Maintain tracking accuracy using Google Tag Manager (GTM), GA4, Meta Pixel, and conversion tracking tools
• Ensure lead data flows correctly into CRM and marketing automation platforms
• Support on-page SEO improvements to enhance the customer journey
• Provide recommendations on messaging, creative assets, and conversion opportunities
• Produce monthly performance reports and insights to inform marketing strategies
• Monitor industry trends, competitor activity, and emerging digital marketing opportunities to stay ahead of the curve
• Drive lead generation growth through paid media initiatives and improve campaign efficiency

What We Are Looking For

• Minimum 2 years of experience managing paid media campaigns, with a strong understanding of campaign optimization and attribution
• Hands-on experience with Meta Ads Manager, Google Ads, Google Tag Manager (GTM), and Google Analytics (GA4)
• Strong understanding of lead generation, campaign optimization, attribution, and performance reporting
• Ability to analyze campaign performance and provide actionable recommendations
• Strong communication and stakeholder management skills, with the ability to work independently and manage priorities effectively
• Experience with CRM platforms and marketing automation tools
• WordPress experience is a plus
• Familiarity with conversion tracking tools and Meta Pixel

Nice to Have

• Experience supporting SEO initiatives and improving landing page conversion performance
• Familiarity with multi-channel attribution models and lead generation-focused businesses
• Experience working with international clients and global business environments

Benefits and Perks

• Work-from-home flexibility and improved work-life balance
• Exposure to international clients and global business environments
• A people-first culture that values trust, collaboration, and accountability
• Ongoing learning and professional development opportunities
• Career growth pathways and long-term opportunities
• Fun employee engagement activities and team events
• A supportive environment where your ideas are heard and valued
• The opportunity to make a measurable impact and see the results of your work
• Access to the latest marketing tools and technologies
• Competitive compensation package and benefits
• Paid time off and holidays
• Remote stipend and home office setup support

• Ensure your portfolio showcases your experience in managing paid media campaigns, including campaign optimization and attribution.
• Familiarize yourself with the latest trends and tools in digital marketing, including Google Ads, Meta Ads, and Google Analytics.
• Be prepared to provide specific examples of how you have improved campaign efficiency and ROI in previous roles.
• Highlight your ability to work independently and manage priorities effectively, as well as your strong communication and stakeholder management skills.
• Don't be afraid to ask about the company culture and values during the interview process, and be prepared to discuss how you can contribute to the team's success.
• Consider negotiating your salary based on your experience and qualifications, and don't forget to ask about benefits and perks, such as remote stipend and home office setup support.
• Red flags to watch for include a lack of transparency about the company's marketing strategy and goals, or unclear expectations about the role and responsibilities.