Performance Marketing Specialist

About the Role

The ideal candidate is both analytical and creative, capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI. You will work closely with the marketing and sales teams to align paid campaigns with business objectives and contribute to broader marketing strategies that integrate paid, organic, and content channels.

What You Will Do

• Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms
• Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness
• Create, test, and refine ad creatives, audiences, and messaging for peak performance
• Collaborate with content, creative, and marketing teams to ensure message consistency
• Monitor campaign performance daily to identify improvement opportunities
• Conduct A/B testing on creatives, audiences, and landing pages
• Optimize bids, budgets, and targeting to maximize ROI and efficiency
• Stay updated on platform changes and best practices to maintain competitive advantage
• Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates
• Use analytics tools (Google Analytics, Tag Manager, platform dashboards) to evaluate performance
• Prepare and present performance reports with actionable insights and recommendations
• Use data-driven findings to refine overall paid media strategy

What We Are Looking For

• 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn)
• Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably
• Solid understanding of PPC, attribution models, and conversion tracking
• Strong analytical skills and experience using Google Analytics, Tag Manager, or similar tools
• Excellent communication, time management, and project coordination skills
• Experience with CRM or automation tools (HubSpot, Salesforce, Marketo)
• Understanding of funnel marketing and audience segmentation
• Google Ads and Meta Ads certifications
• Experience managing multiple ad accounts or client portfolios

Nice to Have

• Experience in both Lead Generation and E-commerce campaign strategies
• Familiarity with Adjust and Excel
• Understanding of marketing automation and its applications

Benefits and Perks

• Opportunity to work with a leading company in the industry
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Flexible working hours and remote work options
• Access to cutting-edge tools and technologies
• Competitive compensation and benefits package
• Recognition and rewards for outstanding performance
• Comprehensive health insurance and wellness programs

• Develop a strong portfolio that showcases your experience with Google Ads, Meta Ads, and Google Analytics, as well as your ability to drive measurable growth in leads and sales.
• Be prepared to discuss your approach to performance marketing, including your strategies for optimizing campaigns and measuring ROI.
• Familiarize yourself with Pavago's products and services, as well as the company's marketing goals and objectives.
• Practice your presentation skills, as you will be required to present performance reports and recommendations to stakeholders.
• Highlight your ability to work collaboratively with cross-functional teams, including content, creative, and sales teams.
• Be prepared to discuss your experience with CRM or automation tools, such as HubSpot or Salesforce, and how you have used these tools to drive marketing efficiency and effectiveness.
• Research the company culture and values, and be prepared to discuss how your skills and experience align with these values.