Performance Marketing Specialist
WFA Digital Insight
The demand for skilled performance marketing specialists has surged in recent years, with a notable 25% increase in job openings in 2025 alone. As companies like Pavago continue to allocate larger budgets to digital marketing, professionals with expertise in platforms like Google Ads, Meta Ads, and Google Analytics are in high demand. With the rise of remote work, candidates now have access to a broader range of opportunities, but must also demonstrate a unique blend of analytical and creative skills to stand out. Before applying, candidates should be aware of the importance of staying updated on the latest platform changes and best practices, as well as the need for continuous learning and improvement in this rapidly evolving field.
Job Description
About the Role
As a Performance Marketing Specialist at Pavago, your day will be a dynamic mix of campaign execution, analysis, and optimization. You will be the driving force behind developing, managing, and optimizing paid marketing campaigns across multiple digital channels, with the ultimate goal of driving measurable growth in leads, sales, and ROI. Your work will have a direct impact on the company's bottom line, and you will be expected to collaborate closely with various teams, including content, creative, and sales, to ensure message consistency and maximum impact.The role of a Performance Marketing Specialist is critical in today's digital landscape, where companies are constantly seeking ways to improve their online presence and reach their target audiences more effectively. With the ability to work remotely, you will have the flexibility to manage your time and workload efficiently, while also being part of a team that values innovation, creativity, and data-driven decision making.
In this position, you will oversee campaigns across Google, Meta, LinkedIn, and other platforms, ensuring that every dollar spent delivers maximum impact. Your analytical mind will be put to the test as you monitor campaign performance daily, identifying opportunities for improvement and implementing changes to optimize bids, budgets, and targeting. You will also be responsible for tracking and analyzing key campaign metrics, including CTR, CPC, CPA, ROAS, and conversion rates, and using data-backed findings to refine the overall paid media strategy.
What You Will Do
- Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms
- Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness
- Create, test, and refine ad creatives, audiences, and messaging for peak performance
- Collaborate with content, creative, and marketing teams to ensure message consistency
- Monitor campaign performance daily to identify improvement opportunities
- Conduct A/B testing on creatives, audiences, and landing pages
- Optimize bids, budgets, and targeting to maximize ROI and efficiency
- Stay updated on platform changes and best practices to maintain a competitive advantage
- Track and analyze key campaign metrics, including CTR, CPC, CPA, ROAS, and conversion rates
- Prepare and present performance reports with actionable insights and recommendations
- Use data-driven findings to refine the overall paid media strategy
What We Are Looking For
- 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn)
- Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably
- Solid understanding of PPC, attribution models, and conversion tracking
- Strong analytical skills and experience using Google Analytics, Tag Manager, or similar tools
- Excellent communication, time management, and project coordination skills
- Experience in both Lead Generation and E-commerce campaign strategies
- Familiarity with CRM or automation tools (HubSpot, Salesforce, Marketo)
- Understanding of funnel marketing and audience segmentation
- Google Ads and Meta Ads certifications
Nice to Have
- Experience managing multiple ad accounts or client portfolios
- Familiarity with Adjust and Excel
- Knowledge of Spanish (given the Mexico location)
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work remotely and manage your time efficiently
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Access to the latest tools and technologies in digital marketing
- Flexible working hours and work-life balance
- Health insurance and other benefits
How to Stand Out
- Ensure your resume and cover letter highlight specific examples of campaign optimization and ROI improvement.
- Familiarize yourself with Pavago's current marketing efforts and be prepared to discuss how you can contribute to their growth.
- Develop a portfolio that showcases your paid media campaigns, including metrics and results.
- Be prepared to discuss your experience with Google Ads, Meta Ads, and Google Analytics, and how you stay updated on the latest platform changes.
- Research the company culture and values to understand how your skills and experience align with their mission and vision.
- Prepare to discuss your approach to A/B testing, bidding strategies, and campaign optimization.
- Be ready to provide specific examples of how you have managed and optimized budgets to achieve maximum ROI.
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