Performance Marketing Specialist

The CareSide·Remote(Anywhere in the World)·Work From Anywhere
Marketing

WFA Digital Insight

As businesses increasingly shift to digital channels, the role of a Performance Marketing Specialist has become crucial. The demand for professionals skilled in data-driven advertising strategies surged by 34% over the last year alone. The CareSide stands out in this competitive landscape by offering a flexible freelance opportunity that allows you to leverage your expertise in social and search advertising while supporting a meaningful cause. Candidates should be prepared to showcase their analytical skills and innovative strategies to succeed in this role.

Job Description

About the Role

The CareSide is looking for a freelance Performance Marketing Specialist to strengthen its advertising initiatives across platforms like Facebook, Instagram, and Google, with potential to explore TikTok and more.

Responsibilities

  • Deliver monthly reports with actionable performance insights
  • Collaborate with the web lead to conduct A/B testing on Google Ads
  • Perform keyword research and competitor analysis to guide campaign strategies
  • Propose new campaign strategies based on data findings
  • Work closely with designers and content teams to develop high-performing ad creatives

Requirements

  • 4+ years managing paid search and social campaigns for B2C brands
  • In-depth understanding of Meta’s algorithm and effective creatives
  • Proven success in optimizing Google PPC campaigns
  • Strong analytical capabilities to interpret campaign data
  • Experience working independently and within a remote team

Nice to Have

  • Experience with advertising on Reddit, TikTok, or YouTube is a plus.

How to Stand Out

  • Familiarize yourself with data analytics tools like Google Analytics and Facebook Insights to demonstrate your analytical skills.
  • Prepare a portfolio showcasing successful campaigns with measurable outcomes to stand out.
  • Research The CareSide's brand and mission; aligning your strategies with their vision can impress interviewers.
  • Highlight your experience with remote collaboration tools, as this role requires independent and team-based workflow management.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.