Performance Media Manager
WFA Digital Insight
As demand for paid media specialists continues to surge, with a 25% increase in 2025, professionals with expertise in Google Ads and Looker Studio are in high demand. Impact, a leading SaaS platform, is at the forefront of this trend, offering a unique opportunity for a Performance Media Manager to drive growth and innovation. With the global digital marketing landscape evolving rapidly, candidates should be prepared to demonstrate their ability to adapt and thrive in a fast-paced environment. Before applying, consider the importance of staying current with platform updates and emerging trends, as well as the value of a strong analytical mindset and creative problem-solving skills.
Job Description
About the Role
The Performance Media Manager role at Impact is a critical position that requires a deep understanding of paid media buying and optimization across various platforms, including Meta, TikTok, and YouTube. As a key member of the team, you will be responsible for managing and optimizing paid media campaigns to drive maximum ROI for clients. Your day-to-day responsibilities will include campaign architecture, budgeting, pacing, and optimization, as well as creative testing and iteration to maximize conversion rates.The ideal candidate will have a strong analytical mindset, excellent problem-solving skills, and the ability to thrive in a fast-paced environment. You will be working closely with a team of talented professionals who are passionate about digital marketing and obsessed with customer success.
What You Will Do
- Manage and optimize paid media campaigns across Meta, TikTok, YouTube, LinkedIn, Snap, Pinterest, and Impact.com media product suite
- Develop and implement campaign architecture, budgeting, pacing, and optimization strategies
- Conduct creative testing and iteration to maximize conversion rates and scale winners
- Analyze campaign performance data to identify areas for improvement and optimize campaigns accordingly
- Stay current with platform updates and emerging digital marketing trends
- Collaborate with cross-functional teams to develop and implement comprehensive marketing strategies
- Mentor and train junior team members
- Create detailed performance reports and provide actionable insights to stakeholders
- Troubleshoot campaign delivery issues and develop solutions to improve campaign performance
What We Are Looking For
- 3+ years of experience in paid media buying and optimization
- Strong understanding of Google Ads, Looker Studio, and Adjust
- Excellent analytical and problem-solving skills
- Ability to work in a fast-paced environment and adapt to changing priorities
- Strong communication and collaboration skills
- Experience with affiliate marketing and knowledge of the emerging creator affiliate space
- Bachelor's degree in Marketing, Business, or a related field
- Certification in Google Ads or other relevant platforms
Nice to Have
- Experience with Meta Business Manager and equivalent platform admin tools
- Knowledge of programming languages such as Python or JavaScript
- Experience with data visualization tools such as Tableau or Power BI
- Certification in Looker Studio or other relevant platforms
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading SaaS platform and contribute to the company's growth and success
- Collaborative and dynamic work environment
- Professional development opportunities and training programs
- Flexible working hours and remote work options
- Access to the latest digital marketing tools and technologies
- Recognition and reward programs for outstanding performance
How to Stand Out
- Be prepared to provide specific examples of your experience with paid media buying and optimization, including campaign architecture and creative testing strategies.
- Make sure to highlight your analytical and problem-solving skills, as well as your ability to work in a fast-paced environment.
- Familiarize yourself with Impact's products and services, and be prepared to discuss how you can contribute to the company's growth and success.
- Showcase your knowledge of the latest digital marketing trends and platforms, including Google Ads, Looker Studio, and Adjust.
- Practice your communication and collaboration skills, as you will be working closely with cross-functional teams to develop and implement comprehensive marketing strategies.
- Consider creating a portfolio that demonstrates your experience and skills in paid media buying and optimization, and be prepared to discuss your portfolio during the interview process.
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