PPC & Ad Specialist - Freelance, Remote
WFA Digital Insight
As the demand for paid media specialists continues to rise, with a growth rate of over 25% in the last two years, professionals with expertise in Google Ads, Meta Ads, and Amazon Ads are in high demand. Magic, a forward-thinking company, is seeking a skilled PPC & Ad Specialist to optimize campaigns and improve ad efficiency. With the ecommerce industry booming, candidates who can navigate multi-platform advertising ecosystems and prioritize data-driven decisions will thrive. Before applying, consider your experience with campaign optimization, multi-account management, and your ability to work independently.
Job Description
About the Role
The PPC & Ad Specialist role at Magic is a unique opportunity for a skilled professional to take ownership of advertising performance and optimize campaigns end-to-end. As a remote worker, you will manage and optimize 14-15 advertising accounts across multiple platforms, including Amazon, Google Ads, and Meta. Your day-to-day tasks will involve ensuring consistent monitoring of campaign performance, maintaining organized tracking and structure, and identifying areas for improvement.In this role, you will be working closely with the founder, who is actively involved in the growth and day-to-day performance optimization of the business. Your expertise in PPC optimization and ecommerce advertising strategy will be crucial in driving the company's success. With a strong analytical mindset and the ability to interpret performance data, you will be responsible for reallocating budgets toward high-performing campaigns and audiences.
What You Will Do
- Manage and optimize 14-15 advertising accounts across Amazon, Google Ads, and Meta
- Ensure consistent monitoring of campaign performance across all brands
- Maintain organized tracking and structure across multiple platforms and logins
- Identify and eliminate wasted ad spend from ineffective keywords and bids
- Optimize ACoS, ROAS, conversion rates, and targeting strategies
- Reallocate budgets toward high-performing campaigns and audiences
- Manage and optimize Amazon PPC campaigns, including keyword targeting, bid adjustments, and search term analysis
- Apply marketplace-specific best practices across Walmart, eBay, and Etsy ads
- Support optimization of product listings where needed to improve ad performance
- Monitor performance metrics and communicate actionable insights to leadership
- Clearly report what is working, what is not, and what should be adjusted
What We Are Looking For
- Proven hands-on experience in PPC/paid advertising
- Proven experience managing multiple ecommerce advertising accounts simultaneously
- Strong understanding of campaign optimization, including keywords, bids, targeting, and budget allocation
- Experience working with Amazon Ads and at least one major platform such as Google Ads or Meta Ads
- Ability to work independently and make data-driven optimization decisions without constant supervision
- Strong analytical mindset with the ability to interpret performance data (ACoS, ROAS, CTR, CVR)
- Experience with multi-platform advertising ecosystems (Amazon, Google, Meta, marketplaces)
- Ability to prioritize and manage multiple accounts and campaigns simultaneously
Nice to Have
- Experience with Adjust
- Familiarity with ecommerce platforms such as Shopify and Etsy
- Knowledge of SEO principles and how they impact paid advertising
Benefits and Perks
- Remote work setup with a computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor, and internet speed of at least 40MBPS
- Headset with an extended mic that has noise cancellation and a webcam
- Back-up computer and internet connection
- Quiet, dedicated workspace at home
- Opportunities for professional growth and development in a fast-paced and dynamic environment
How to Stand Out
- To stand out, highlight your experience with multi-platform advertising ecosystems and your ability to work independently.
- Make sure your portfolio includes examples of successful campaign optimizations and performance improvements.
- Be prepared to discuss your approach to data-driven decision-making and how you stay up-to-date with the latest trends in paid advertising.
- When negotiating salary, consider the value you bring to the company, including your expertise in PPC optimization and ecommerce advertising strategy.
- Be cautious of companies that require constant supervision or do not provide the necessary tools and resources for success.
- Consider the company culture and values, and ensure they align with your own goals and expectations.
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