PPC Specialist (Contract)

About the Role

The role is integral to Market My Market's marketing team, working closely with cross-functional teams to align campaign objectives with overall business goals. This includes collaborating with the content team to ensure ad copy is compelling and on-brand, and with the analytics team to measure campaign performance and identify areas for improvement.

What You Will Do

• Develop, implement, and manage comprehensive PPC strategies across multiple platforms, including Google Ads and Meta.
• Conduct keyword research and analysis to optimize ad targeting and improve campaign efficiency.
• Design and execute A/B testing to measure ad creatives, landing pages, and other campaign elements.
• Analyze campaign performance using data analytics tools, identifying trends, and areas for optimization.
• Manage and allocate budget across campaigns to ensure maximum ROI.
• Collaborate with the marketing team to align PPC campaigns with broader marketing strategies.
• Stay updated on the latest trends and best practices in PPC and apply this knowledge to continuously improve campaign performance.
• Work with the sales team to understand customer needs and develop targeted ad campaigns that drive conversions.
• Develop and maintain detailed reports on campaign performance for internal stakeholders.

What We Are Looking For

• At least 3 years of experience in managing PPC campaigns, preferably in a fast-paced digital marketing environment.
• Proven track record of improving campaign efficiency and driving conversions through data-driven decisions.
• Strong understanding of Google Ads and Meta platforms, including certification (Google Ads Certification preferred).
• Experience with campaign management tools and software.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
• Strong communication and collaboration skills, with experience working in cross-functional teams.
• Ability to work in a remote environment with minimal supervision.
• Experience with landing page optimization and conversion rate improvement techniques.
• Familiarity with SEO principles and how they intersect with PPC.

Nice to Have

• Experience with other paid social media platforms (e.g., LinkedIn, Twitter).
• Knowledge of landing page design and development.
• Familiarity with CRM software and how it integrates with marketing campaigns.
• Experience with content creation, especially ad copywriting.
• Participation in industry conferences or workshops on digital marketing and PPC.

Benefits and Perks

• Competitive compensation package.
• Opportunity to work with a cutting-edge marketing team in a rapidly growing company.
• Flexible remote work arrangements, with stipends for home office setup and ongoing remote work expenses.
• Comprehensive health insurance package, including dental and vision.
• Generous PTO policy, encouraging work-life balance.
• Professional development opportunities, including training programs and conference attendance.
• Access to the latest digital marketing tools and software.
• Equity options for long-term commitment and contribution to company growth.

• Tip: Ensure your portfolio showcases specific examples of PPC campaign successes, including metrics on improvement and the strategies used to achieve those results.
• To stand out, emphasize any experience with automation tools in PPC and how you've used them to streamline campaign management and improve efficiency.
• When discussing your experience, focus on the challenges you faced, the strategies you employed, and the outcomes you achieved, rather than just listing responsibilities.
• Familiarize yourself with Market My Market's current campaigns and be prepared to suggest innovative strategies or improvements during the interview.
• Highlight any certifications or continuous learning efforts in PPC and digital marketing to demonstrate your commitment to staying current in the field.
• Be prepared to negotiate your salary based on industry standards and your experience. Remember to also inquire about benefits, equity, and opportunities for professional growth.