PPC Specialist ( Ecuador)

About the Role

Given the dynamic nature of digital marketing, staying up-to-date with the latest trends and best practices in PPC advertising will be essential. This involves continuous learning and applying that knowledge to maintain a competitive edge for 24 Hours Group. The role also involves conducting thorough analyses of campaign performance, making data-driven decisions to optimize campaigns for maximum ROI, and communicating findings and recommendations to relevant teams.

What You Will Do

• Develop and execute comprehensive PPC campaigns across Google Ads, Meta Ads, and other relevant platforms to drive brand awareness, traffic, leads, and sales.
• Conduct in-depth keyword research to identify opportunities for campaign improvement and expansion.
• Create compelling ad copy and creative assets that align with the company's brand messaging and campaign objectives.
• Manage bids and budgets to achieve the best possible ROI for each campaign.
• Analyze campaign performance using data and analytics tools, identifying trends, successes, and areas for improvement.
• Implement data-driven decisions to optimize campaigns for better performance and ROI.
• Monitor and report on campaign performance regularly, highlighting achievements and proposing strategies for future campaigns.
• Collaborate with cross-functional teams to ensure all campaigns are aligned with business objectives and brand strategies.
• Stay updated on the latest PPC advertising trends, best practices, and platform updates to continually improve campaign performance.
• Participate in brainstorming sessions to develop innovative campaign ideas and solutions.
• Manage and maintain organized records of campaigns, including strategies, executions, and results.

What We Are Looking For

• Proven experience in managing PPC campaigns, preferably across Google Ads and Meta Ads.
• Strong analytical skills, with the ability to analyze data, identify trends, and make data-driven decisions.
• Experience with keyword research, ad copywriting, bid management, and campaign optimization.
• Excellent communication and collaboration skills, with the ability to work with cross-functional teams and stakeholders.
• A strong understanding of PPC advertising best practices, industry trends, and emerging technologies.
• Google Ads and Meta Ads certification is preferred but not required.
• Good English and Spanish communication skills; being bilingual is a significant advantage.
• Ability to work independently in a remote setting and manage time effectively.
• Strong problem-solving skills, with the ability to troubleshoot campaign issues and optimize performance.

Nice to Have

• Experience with other paid media channels, such as LinkedIn Ads or Twitter Ads.
• Knowledge of marketing automation platforms and CRM systems.
• Familiarity with design tools like Adobe Creative Suite for creating ad visuals.
• Basic coding skills, such as HTML and CSS, for ad customization.
• Previous experience working in a fast-paced, dynamic environment with multiple projects and deadlines.

Benefits and Perks

• The opportunity to work with a forward-thinking company that values innovation and creativity.
• A competitive salary package, commensurate with experience.
• Comprehensive health insurance and other benefits to support your well-being.
• A remote work stipend to help you set up and maintain a comfortable and productive home office.
• Generous PTO and holiday package to ensure a healthy work-life balance.
• Opportunities for professional growth and development, including training and certification programs.
• A collaborative and supportive team environment, with regular virtual team-building activities.

• Tailor Your Resume: Highlight your experience with Google Ads and Meta Ads, including any relevant certifications. Quantify your achievements by including metrics on campaign performance improvements.
• Prepare for Technical Questions: Brush up on your knowledge of campaign optimization strategies, keyword research techniques, and ad copy best practices. Be ready to provide specific examples from your past experience.
• Showcase Your Analytical Skills: Come prepared to discuss how you analyze campaign data, identify areas for improvement, and implement changes to enhance performance. Have examples of successful optimizations you've made in previous roles.
• Emphasize Communication Skills: As a remote worker, clear and effective communication is crucial. Highlight instances where you've successfully collaborated with teams and stakeholders in a remote setting.
• Be Ready to Discuss Industry Trends: Demonstrate your knowledge of the latest developments in PPC advertising, including platform updates and emerging trends. Discuss how you stay updated and apply this knowledge to improve campaign performance.