PPC Specialist (Google Ads & Microsoft Ads)

Learntastic·Remote(India)
Marketing
Google AdsMicrosoft Ads

WFA Digital Insight

As demand for paid media specialists surged 25% in the last year, companies like Learntastic are seeking experts who can drive ROI through Google Ads and Microsoft Ads. With the Indian digital marketing landscape expanding rapidly, professionals with expertise in PPC are in high demand. Before applying, candidates should be aware of the need for continuous skill updates and a data-driven approach.

Job Description

About the Role

The PPC Specialist will play a crucial role in managing and optimizing Google Ads and Microsoft Ads campaigns to achieve business objectives.

Responsibilities

  • Develop and implement paid media strategies across Google Ads and Microsoft Ads
  • Conduct keyword research and optimize ad copy for better performance
  • Monitor campaign performance, analyzing data to inform future campaign decisions

Requirements

  • Proven experience with Google Ads and Microsoft Ads
  • Strong understanding of PPC principles and best practices

Nice to Have

  • Experience with other paid media channels
  • Basic knowledge of HTML and CSS

How to Stand Out

  • Ensure your portfolio highlights specific PPC campaign successes, including metrics on ROI and conversion rates.
  • Familiarize yourself with the latest Google Ads and Microsoft Ads features to stand out in interviews.
  • Practice explaining complex PPC concepts in simple terms to demonstrate your ability to communicate with non-technical stakeholders.
  • Prepare to discuss your approach to campaign optimization and budget allocation.
  • Consider showcasing certifications in Google Ads or Microsoft Ads to strengthen your application.

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