PPC Specialist Maternity Cover (UK/IE based)

Neilson Financial Services·Remote(Dublin, Dublin, Ireland)
Marketing

WFA Digital Insight

The demand for skilled PPC specialists has grown significantly, with a 25% increase in job postings over the past year. As the remote job market continues to evolve, companies like Neilson Financial Services are seeking talented professionals to manage their paid media campaigns. With the rise of digital marketing, having expertise in Google Ads, Meta, and other platforms is crucial. Before applying, candidates should be prepared to showcase their skills in campaign management, analytics, and team collaboration. As a maternity cover position, this role offers a unique opportunity to join a dynamic team and make an immediate impact.

Job Description

About the Role

The PPC Specialist role at Neilson Financial Services is a maternity cover position that will be responsible for managing the company's paid media campaigns across various platforms. The successful candidate will have a deep understanding of digital marketing principles, with a focus on Google Ads and other paid media channels. This is a remote position, allowing the candidate to work from anywhere in the UK or Ireland.

As a key member of the marketing team, the PPC Specialist will work closely with the digital marketing manager to develop and implement paid media strategies that drive conversions and revenue growth. The role will involve managing campaigns, analyzing performance data, and making data-driven decisions to optimize campaign performance.

The marketing team at Neilson Financial Services is a dynamic and collaborative group, with a focus on innovation and creativity. The company is committed to staying at the forefront of digital marketing trends and technologies, and the PPC Specialist will play a key role in helping to achieve this goal.

What You Will Do

  • Manage and optimize paid media campaigns across Google Ads, Meta, and other platforms
  • Develop and implement paid media strategies that drive conversions and revenue growth
  • Analyze campaign performance data to identify areas for improvement and optimization
  • Collaborate with the digital marketing manager to develop and implement campaign plans
  • Conduct keyword research and analysis to inform campaign targeting and ad copy
  • Create and manage ad copy, ad groups, and campaigns in Google Ads and other platforms
  • Monitor and report on campaign performance, providing insights and recommendations for improvement
  • Stay up-to-date with the latest paid media trends and technologies, and apply this knowledge to campaign management
  • Collaborate with the marketing team to develop and implement cross-channel marketing campaigns
  • Manage and optimize campaign budgets to ensure maximum ROI

What We Are Looking For

  • 2+ years of experience in paid media campaign management, with a focus on Google Ads and other platforms
  • Proven track record of success in managing and optimizing paid media campaigns
  • Strong understanding of digital marketing principles, including campaign targeting, ad copy, and landing page optimization
  • Experience with campaign management tools, such as Google Ads Manager and Google Analytics
  • Strong analytical and problem-solving skills, with the ability to analyze campaign performance data and make data-driven decisions
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Strong attention to detail and organizational skills, with the ability to manage multiple campaigns and projects simultaneously
  • Experience with remote work and collaboration tools, such as Slack and Zoom
  • Strong knowledge of paid media trends and technologies, with a commitment to ongoing learning and professional development

Nice to Have

  • Experience with other paid media platforms, such as Facebook Ads and LinkedIn Ads
  • Certification in Google Ads or other paid media platforms
  • Experience with marketing automation tools, such as Marketo or Pardot
  • Strong understanding of SEO principles and how they impact paid media campaigns
  • Experience with A/B testing and experimentation to optimize campaign performance

Benefits and Perks

  • Remote work arrangement, with the ability to work from anywhere in the UK or Ireland
  • Competitive salary and benefits package
  • Opportunity to work with a dynamic and collaborative marketing team
  • Professional development opportunities, including training and certification programs
  • Access to the latest paid media tools and technologies
  • Flexible working hours and vacation policy
  • Health and wellness programs, including mental health support and employee assistance programs
  • Remote stipend to support home office setup and productivity

How to Stand Out

  • Be prepared to showcase your skills in campaign management, analytics, and team collaboration.
  • Make sure your portfolio includes examples of successful paid media campaigns, with a focus on Google Ads and other platforms.
  • Practice your analytical and problem-solving skills, as you will be asked to analyze campaign performance data and make data-driven decisions.
  • Be prepared to discuss your experience with remote work and collaboration tools, such as Slack and Zoom.
  • Research the company culture and values, and be prepared to discuss how your skills and experience align with these.
  • Be prepared to negotiate salary and benefits, and have a clear understanding of your worth in the market.
  • Look for red flags such as lack of clarity around job responsibilities, or unrealistic expectations around campaign performance.

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