PPC Specialist + Performance
WFA Digital Insight
The demand for skilled PPC specialists has skyrocketed, with a 25% increase in job postings over the past year. As companies like Newno navigate the complex landscape of digital marketing, professionals with expertise in paid media are in high demand. With the rise of remote work, candidates can now leverage their skills from anywhere. Newno stands out for its commitment to innovation and employee growth. Before applying, candidates should be aware of the importance of staying up-to-date with the latest trends in digital marketing and the need for continuous skill development. With the right skills and mindset, this role can be a launching pad for a successful career in digital marketing.
Job Description
About the Role
The PPC Specialist + Performance role at Newno is a critical position that requires a deep understanding of digital marketing principles, particularly in paid media. As a key member of the marketing team, the successful candidate will be responsible for managing and optimizing digital campaigns to achieve business objectives. The role entails day-to-day management of Google Ads and Meta campaigns, among other platforms, to drive brand awareness, lead generation, and sales.The PPC Specialist will work closely with the marketing team to develop and implement campaign strategies, monitor performance, and make data-driven decisions to optimize results. This role is ideal for a motivated and results-driven professional who is passionate about digital marketing and has a keen eye for detail.
Newno is a dynamic company that values innovation and employee growth, offering a supportive and collaborative work environment that encourages professional development.
What You Will Do
- Develop and execute comprehensive digital marketing strategies across multiple channels
- Manage and optimize Google Ads, Meta, and other paid media campaigns
- Conduct market research and competitor analysis to stay ahead of trends
- Collaborate with the marketing team to align campaigns with business objectives
- Monitor campaign performance, analyze data, and make data-driven decisions
- Stay up-to-date with the latest digital marketing trends and platform updates
- Manage budget allocations and ensure cost-effective campaign execution
- Work closely with the creative team to develop compelling ad copy and visuals
- Participate in campaign reporting and provide insights for future improvements
What We Are Looking For
- 3+ years of experience in digital marketing, specifically in paid media (PPC, Google Ads, Meta)
- Proven track record of successfully managing and optimizing digital campaigns
- Strong understanding of digital marketing principles, including targeting, bidding, and ad copywriting
- Experience with campaign management tools and platforms (Google Ads, Meta Ads Manager)
- Analytical skills with the ability to interpret complex data sets and make informed decisions
- Excellent communication and collaboration skills
- Ability to work in a fast-paced environment and meet deadlines
- Strong problem-solving skills and attention to detail
Nice to Have
- Experience with SEO principles and content marketing
- Knowledge of email marketing and marketing automation platforms
- Familiarity with data analysis tools (Google Analytics, Excel)
- Certification in Google Ads or other relevant platforms
- Experience working in a remote team environment
Benefits and Perks
- Competitive salary package
- Opportunity to work with a dynamic and innovative company
- Collaborative and supportive work environment
- Professional development opportunities and training
- Flexible working hours and remote work arrangement
- Access to the latest digital marketing tools and platforms
- Health and wellness programs
- Paid time off and holidays
How to Stand Out
- Tailor your resume and cover letter to highlight your experience in paid media and digital marketing, ensuring relevance to the PPC Specialist role.
- Develop a strong understanding of the latest trends and updates in digital marketing, particularly in Google Ads and Meta, to stand out as a knowledgeable candidate.
- Create a portfolio that showcases your successful campaigns and the strategies you've developed and executed, demonstrating your capabilities to potential employers.
- Practice your analytical skills by working with sample data sets to analyze campaign performance and make data-driven decisions, preparing you for interviews and real-world challenges.
- Be prepared to discuss your experience with campaign management tools and platforms, as well as your ability to work in a fast-paced environment and collaborate with teams.
- Research Newno to understand the company culture and values, enabling you to articulate why you're a good fit for the role and the company.
- Prepare thoughtful questions for the interview, such as inquiries about the team, the role's challenges, and opportunities for growth, showing your interest in the position and the company.
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