PR and Partnerships Manager - Croatia

About the Role

The role requires a hands-on approach, with a focus on building relationships with journalists, influencers, and partners. You will be expected to pitch stories, secure media coverage, and negotiate partnerships that drive brand awareness and revenue growth. With a strong focus on content creation, you will also be responsible for developing and implementing a content strategy that showcases the brand's story, products, and values.

As a remote worker, you will have the flexibility to work from anywhere, with a high degree of autonomy and ownership over your work. You will be expected to be self-motivated, disciplined, and able to work independently, with regular check-ins with the team.

What You Will Do

• Develop and implement PR and partnerships strategies that drive brand growth, influencer partnerships, and content creation
• Build and maintain relationships with journalists, influencers, and partners to secure media coverage and partnerships
• Pitch stories and secure media coverage in top-tier publications, podcasts, and social media channels
• Negotiate partnerships with influencers, designers, and cultural figures to drive brand awareness and revenue growth
• Develop and implement a content strategy that showcases the brand's story, products, and values
• Collaborate with the merchandising team to develop house-brand collections with influencers, designers, and cultural figures
• Build and manage a diversified earned media footprint that drives branded demand and authority
• Develop and implement a brand ambassador program that drives real reach and engagement
• Work closely with the social and influencer lead to convert influencer reach into branded search lift
• Set editorial direction for brand content on site, including storytelling, launches, and brand pages
• Work with the SEO lead to prioritize and optimize content for search visibility
• Track AI search visibility and shape PR and mentions to surface the brand in search results
• Run disciplined experiments on formats, hooks, and distribution to optimize content performance

What We Are Looking For

• 5+ years of hands-on experience in PR, brand, or partnerships at a consumer, fashion, lifestyle, or e-commerce brand
• Direct ownership of commercial outcomes, including brand growth, revenue growth, and partnerships
• Alignment with the company's 5 core values: passionate, entrepreneurial, smart, collaborative, and caring
• Growth mindset, with a focus on continuous learning and improvement
• Strong communication and interpersonal skills, with the ability to build and maintain relationships with journalists, influencers, and partners
• Proficiency in tools like Excel, with the ability to analyze data and track performance
• Experience with content creation, including writing, editing, and publishing
• Strong understanding of the e-commerce landscape, including trends, challenges, and opportunities

Nice to Have

• Experience with influencer marketing, including influencer partnerships and brand ambassador programs
• Knowledge of SEO principles and practices, including keyword research and optimization
• Experience with social media marketing, including content creation and campaign management
• Familiarity with project management tools, including Asana, Trello, or Basecamp
• Certification in PR, marketing, or a related field

Benefits and Perks

• Competitive base salary and monthly performance bonus
• Fast-track career growth, with opportunities for professional development and advancement
• Flexible work arrangements, including remote work and flexible hours
• Access to a global network of professionals, including founders, entrepreneurs, and industry experts
• Opportunities for collaboration and knowledge-sharing with other teams and departments
• Comprehensive health and wellness benefits, including medical, dental, and vision coverage
• Generous paid time off, including vacation days, sick leave, and holidays
• Access to a range of perks and discounts, including fitness classes, mental health resources, and entertainment benefits

• Develop a strong portfolio that showcases your PR and partnerships experience, including case studies, media coverage, and partnerships
• Highlight your ability to work independently and autonomously, with a focus on self-motivation and discipline
• Emphasize your understanding of the e-commerce landscape, including trends, challenges, and opportunities
• Showcase your proficiency in tools like Excel, including data analysis and performance tracking
• Prepare to discuss your experience with content creation, including writing, editing, and publishing
• Be ready to provide examples of your growth mindset, including continuous learning and improvement
• Research the company's values and mission, and be prepared to discuss how you align with them