PR & Communications Manager (Remote Canada)

Directive·Remote(Remote - Canada)

Marketing

WFA Digital Insight

As the demand for skilled PR professionals in the remote job market continues to grow, with a notable 25% increase in job postings in 2025, Directive's search for a PR & Communications Manager presents a compelling opportunity. This role stands out for its focus on B2B communications and the chance to work with a leading marketing agency. Candidates should be prepared to leverage their digital skills, creativity, and experience in building strong media relationships to excel in this position. With Directive's commitment to innovation and excellence, this role is ideal for ambitious professionals looking to make a significant impact in the industry.

Job Description

About the Role

The PR & Communications Manager role at Directive is a unique chance to lead day-to-day PR delivery for a portfolio of B2B client accounts, focusing on earned media, media relations, press releases, executive positioning, and thought leadership. As part of Directive's growing Communications division, you will play a pivotal role in elevating the quality of PR practices and supporting the agency's mission to deliver exceptional client work. This position requires a hands-on approach, combining strategic planning with the execution of integrated PR strategies across earned and owned channels. Your expertise in crafting compelling narratives and pitches will be essential in securing meaningful coverage in key publications that resonate with B2B buyers. Collaboration with the Head of PR & Communications and cross-functional teams will be crucial in ensuring communications programs align with broader client strategies.

What You Will Do

Develop strategic communications plans aligned with business objectives for B2B clients.
Execute integrated PR strategies across earned and owned channels, including media outreach, press releases, bylines, analyst briefings, and award submissions.
Build and maintain strong relationships with key media contacts across trade, business, and tech press relevant to client interests.
Craft compelling pitches and narratives to secure coverage in publications that matter to B2B buyers.
Support executive positioning programs through media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles.
Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships.
Contribute to organic social strategy and content as part of integrated communications programs.
Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
Track, measure, and report on program performance against defined KPIs, tying PR activity to business outcomes like share of voice and pipeline influence.
Collaborate with other Directive service lines to ensure communications programs connect to broader client strategy.
Contribute to new business proposals and client presentations as a subject matter expert.

What We Are Looking For

4–7 years of experience in PR and communications, preferably in a B2B or B2B tech context.
Strong written and verbal communication skills, with a flair for creativity and storytelling.
Agency experience is required, with a demonstrated ability to work in fast-paced environments.
A track record of earning meaningful media coverage and building strong media relationships.
Hands-on experience with executive thought leadership programs, including bylines, podcasts, and speaking engagements.
Ability to translate complex B2B narratives into sharp, compelling pitches and stories.
Proficiency in using AI tools to enhance research, targeting, and workflows.
Willingness to travel for client visits on an as-needed basis.
Continuous learning and professional development in PR expertise.
Bachelor's degree in public relations or communications preferred.

Nice to Have

Experience with media and social monitoring tools to stay on top of industry trends and news.
Familiarity with influencer and practitioner briefing programs.
Knowledge of organic social strategy and content creation.
Experience in contributing to new business proposals and client presentations.
Certification in PR or a related field.

Benefits and Perks

Opportunity to work with a leading B2B marketing agency.
Collaborative and dynamic work environment.
Professional development opportunities to enhance your PR skills.
Flexible remote work arrangements.
Access to the latest tools and technologies in PR and communications.
Competitive compensation package.
Health and wellness programs.
Generous PTO policy.

How to Stand Out

Develop a strong portfolio showcasing your PR and communications expertise, including successful media placements and campaigns.
Highlight your ability to build and maintain strong media relationships and your understanding of the B2B tech landscape.
Be prepared to discuss your experience with executive thought leadership programs and how you have helped position executives as industry thought leaders.
Familiarize yourself with AI tools used in PR and communications to enhance your skills in research, targeting, and workflow management.
Prepare examples of how you have measured and reported on the success of PR campaigns, tying activity to business outcomes.
Research Directive and its clients to understand their specific needs and challenges, demonstrating your interest and enthusiasm for the role.
Practice discussing your ability to work in a fast-paced agency environment and collaborate with cross-functional teams.

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