Principal, Global BDR Enablement
WFA Digital Insight
As the demand for skilled sales enablement professionals continues to rise, with the global sales enablement market expected to grow by 15% annually, UKG's Principal, Global BDR Enablement role stands out. With a strong focus on go-to-market strategies and sales leadership, this position requires a unique blend of skills, including a deep understanding of sales methodologies and the ability to coach and develop high-performing teams. In a market where effective sales enablement can drive significant revenue growth, this role offers a chance to make a real impact. Candidates should be prepared to showcase their expertise in sales enablement, their ability to drive results, and their passion for leading dynamic teams.
Job Description
About the Role
The Principal, Global BDR Enablement role at UKG is a critical position that supports and enhances the performance of the company's Business Development Representative (BDR) teams. This role is responsible for creating and maintaining an overall strategy and cadence for supporting the Global BDR selling teams, as well as enhancing the BDR New Hire Onboarding Program. Reporting to the Sales Enablement Leader, the Principal, Global BDR Enablement will work closely with sales leadership to proactively identify opportunities for improvement and develop targeted strategies to address them.The successful candidate will have a deep understanding of selling, sales leadership, methodologies, processes, and selling tools, as well as an understanding of how people learn and the ability to coach as needed to higher levels of efficiency and effectiveness. This role is perfect for someone who wants to support a fast-moving, dynamic, and passionate team that is focused on identifying and qualifying leads for the sales organization.
As a key member of the sales enablement team, the Principal, Global BDR Enablement will collaborate with product, marketing, and other stakeholders to ensure alignment of messaging and go-to-market strategies. This role will also analyze sales performance data to identify areas for improvement and drive enablement initiatives for the GTM BDR Team.
What You Will Do
- Create and maintain an overall strategy and cadence for supporting the Global BDR selling teams
- Develop and deliver unique content to support the BDR teams, in coordination with other GTM Segment Leads
- Assess the unique enablement needs of each sales team and develop targeted strategies
- Ensure that common enablement needs are being addressed, scheduled, completed, measured, and optimized
- Monitor BDR's and BDR leaders' effectiveness to ensure skills gaps are being addressed
- Provide direct coaching and mentoring to BDR's and managers as needed
- Participate in BDR leadership calls for planning and forecasting
- Collaborate with product, marketing, and the Sales Enablement Team to ensure alignment of messaging and go-to-market strategies
- Analyze sales performance data to identify areas for improvement and drive enablement initiatives for GTM BDR Team
- Facilitate knowledge sharing and best practices across sales teams and within the Sales Enablement Team
- Stay current with industry trends and competitive landscape to inform enablement strategies
What We Are Looking For
- 5+ years of experience in sales or sales enablement, preferably in a B2B software environment
- Strong understanding of various sales methodologies and best practices
- Experience in global enablement programs
- Proven ability to create, curate, develop, and facilitate high-quality learning and go-to-market content
- Ability to build relationships and influence stakeholders globally
- Data-driven approach to decision making and program development
- Experience leveraging AI-driven tools and insights to enhance sales productivity, personalize enablement programs, and scale learning and coaching effectiveness
- Bachelor's degree strongly preferred
- MEDDPICC sales qualification framework preferred
Nice to Have
- Experience working in a fast-paced, dynamic environment
- Knowledge of sales enablement platforms and tools
- Certification in sales enablement or a related field
- Experience with sales analytics and performance metrics
Benefits and Perks
- Flexible, remote work arrangement
- Competitive compensation package
- Comprehensive benefits, including health, dental, and vision insurance
- Generous paid time off and holidays
- Opportunities for professional development and growth
- Collaborative, dynamic work environment
- Access to cutting-edge sales enablement tools and technologies
How to Stand Out
- Be prepared to discuss your experience with sales enablement, including specific strategies and initiatives you've led in previous roles.
- Highlight your ability to analyze sales performance data and drive enablement initiatives based on insights.
- Showcase your knowledge of sales methodologies and best practices, and be prepared to provide examples of how you've applied them in real-world scenarios.
- Emphasize your ability to build relationships and influence stakeholders globally, and provide examples of successful collaborations with cross-functional teams.
- Consider creating a portfolio that showcases your sales enablement content, including training programs, sales collateral, and other relevant materials.
- Be prepared to discuss your experience with AI-driven tools and insights, and how you've used them to enhance sales productivity and personalize enablement programs.
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