Principal Growth Marketer
WFA Digital Insight
As demand for digital growth marketers surges, Blackbaud is seeking a seasoned expert to drive innovation. With over 7 years of experience in growth marketing, you'll leverage your skills in Excel, Adobe Analytics, and Qlik to create and execute successful campaigns. What sets this role apart is the opportunity to work with a pod-like structure, collaborating closely with product marketing, demand generation, and digital media teams. With the market for digital marketing expected to grow 15% by 2025, this is an exciting time to join a company that's making a real impact in the nonprofit sector.
Job Description
About the Role
The Principal Growth Marketer will be responsible for designing and executing innovative programs to acquire new customers and improve the overall experience. This role requires a strategic and results-oriented individual who can think beyond traditional campaigns to uncover new opportunities for growth. As part of a pod-like structure, you'll collaborate closely with product marketing, demand generation, marketing operations, and digital media teams to ensure seamless execution.The ideal candidate will have a deep understanding of customer psychology and be able to translate those insights into actionable strategies that move prospects through their buying funnel. You'll be working closely with various stakeholders to establish clear KPIs and reporting templates to track the success of programs against target objectives.
In this role, you'll have the opportunity to make a real impact, shaping how nonprofits use technology to drive their missions forward.
What You Will Do
- Develop and execute strategic growth programs to generate qualified pipeline
- Innovate and experiment to find new levers for growth
- Use a data-driven approach to continuously test, measure, and optimize campaigns for improved performance
- Leverage tools like Adobe Analytics and Qlik to build hypotheses, validate tests, and scale what works
- Establish clear KPIs and reporting templates to track the success of programs against target objectives
- Provide regular updates to stakeholders on key metrics like lead quality, conversion rates, and pipeline generated/qualified
- Collaborate closely with product marketing, demand generation, marketing operations, and digital media teams
- Stay up-to-date on industry trends and emerging technologies to identify new opportunities for growth
What We Are Looking For
- 7+ years of experience in growth marketing or similar role
- Proven track record of creating and executing successful campaigns that deliver pipeline growth
- Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies
- Experience operating in a cross-functional, pod-like team structure
- Deep analytical skills with hands-on proficiency in data analysis tools such as Adobe Analytics and Qlik
- Proficiency in Excel
- Proven success in designing and executing A/B and multivariate tests
Nice to Have
- Experience with AI-driven channels
- Knowledge of social media marketing
- Certification in marketing analytics
Benefits and Perks
- Competitive salary
- Opportunity to work with a talented team of professionals
- Collaborative, dynamic work environment
- Professional development opportunities
- Flexible working hours
- Remote work options
- Access to cutting-edge technology and tools
How to Stand Out
- Ensure you have a strong portfolio that showcases your experience in growth marketing and campaign execution
- Be prepared to provide specific examples of how you've driven sales pipeline and revenue growth through effective marketing strategies
- Familiarize yourself with the company's products and services, as well as the nonprofit sector as a whole
- Highlight your analytical skills and experience with data analysis tools such as Adobe Analytics and Qlik
- Prepare to discuss your approach to innovation and experimentation in marketing campaigns
- Show enthusiasm for the company's mission and values, and be prepared to discuss how you can contribute to them
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