Principal, Marketing Architecture & Strategy

About the Role

The role entails working closely with marketing leaders to deeply understand business requirements, defining a vision for marketing technology, and translating it into clear prioritization for technical teams. You will hold teams accountable for delivery and synthesize complex updates into clear reports for leadership.

What You Will Do

• Define the strategic vision for Twilio's marketing technology, data, and AI systems, ensuring alignment with business goals and industry best practices.
• Be the central point of contact representing marketing's strategic interests across all cross-functional technology initiatives and engagement.
• Champion marketing innovation through emerging tools and technology to streamline internal processes, improve business outcomes and results, and foster a culture of continuous improvement.
• Articulate comprehensive business requirements that bridge the gap between creative marketing use cases and technical tool capabilities.
• Orchestrate the recruiting and management of pilot groups for internal Proof of Concepts (POCs) to test new marketing tools.
• Partner with Enterprise Technology teams as well as other relevant partners to drive progress and accountability for day-to-day execution through rigorous tracking and milestone management.
• Serve as a strategic bridge, translating complex technical roadblocks and project 'noise' into clear, concise status reports and escalations for marketing leadership.
• Collaborate with cross-functional teams to identify and prioritize marketing technology initiatives.
• Develop and maintain a deep understanding of Twilio's marketing technology stack and its applications.

What We Are Looking For

• 8+ years of experience in marketing architecture, strategy, or a related field, with a strong background in GTM and Excel.
• Proven track record of leading marketing technology initiatives and driving business growth through innovation.
• Strong technical skills, including experience with marketing automation platforms, data analytics tools, and AI-powered marketing technologies.
• Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.
• Strong business acumen, with a deep understanding of marketing's role in driving business outcomes.
• Experience working in a remote-first environment, with a strong ability to self-motivate and work independently.
• Bachelor's degree in Marketing, Computer Science, or a related field.

Nice to Have

• Experience with cloud-based marketing technologies, such as Salesforce or Marketo.
• Knowledge of agile development methodologies and experience working in an agile environment.
• Certification in marketing automation or a related field.

Benefits and Perks

• Competitive salary and equity package.
• Comprehensive health, dental, and vision insurance.
• 401(k) matching program.
• Flexible PTO policy and remote work stipend.
• Access to cutting-edge marketing technologies and tools.
• Opportunities for professional growth and development in a rapidly growing company.

• Tip: Showcase your ability to bridge marketing vision and technical execution by highlighting specific examples of marketing technology initiatives you've led in the past.
• Tip: Be prepared to discuss your experience with GTM and Excel, and how you've used these tools to drive business growth.
• Tip: Demonstrate your understanding of the latest marketing technologies and trends, and how you've applied them in previous roles.
• Tip: Emphasize your ability to work effectively in a remote-first environment, and your experience with agile development methodologies.
• Tip: Prepare to discuss your experience working with cross-functional teams, and how you've driven progress and accountability in day-to-day execution.
• Tip: Highlight your business acumen, and your ability to communicate complex technical concepts to non-technical stakeholders.
• Tip: Be prepared to provide specific examples of how you've championed marketing innovation and driven business outcomes through emerging tools and technologies.