Principal Partner Marketing Manager

About the Role

The role will involve managing a portfolio of high-priority partners, developing and executing co-marketing plans, and governing the overall partner marketing strategy. You will also be responsible for establishing scalable operating models, playbooks, and execution frameworks that can be adopted across the partner marketing function. As a trusted advisor and key connector between Field Marketing, Partner Sales, Demand Gen, and Product Marketing, you will play a critical role in driving alignment and ensuring seamless execution of marketing initiatives.

Smartsheet is a company that values innovation, collaboration, and customer satisfaction. With a strong focus on workflow management and automation, the company has established itself as a leader in the industry. As a Principal Partner Marketing Manager, you will be part of a dynamic team that is passionate about delivering exceptional customer experiences and driving business growth through strategic partnerships.

What You Will Do

• Develop and execute co-marketing strategies and plans with strategic technology and channel partners
• Manage a portfolio of high-priority partners and govern the overall partner marketing strategy
• Establish scalable operating models, playbooks, and execution frameworks for partner marketing
• Collaborate with cross-functional teams to develop and implement marketing strategies that drive pipeline growth and revenue expansion
• Develop and manage the partner marketing events strategy, including third-party event sponsorships and co-branded virtual programs
• Own partner-sourced and partner-influenced pipeline targets across assigned partner portfolio
• Build reporting cadences and dashboards to track performance and make data-driven investment decisions
• Develop and execute company policies and operational objectives for partner marketing
• Drive alignment between partner marketing activity and broader demand generation programs
• Operate as the primary partner marketing manager for key partners and navigate complex negotiations to preserve strategic partnerships
• Interact regularly with marketing management on matters spanning multiple functional areas
• Collaborate closely with regional Field Marketing leaders, Demand Generation, PMM, and Partner Sales to develop joint go-to-market plans and integrated campaign strategies

What We Are Looking For

• 10+ years of B2B marketing experience, with substantial tenure in partner, channel, alliance, or ecosystem marketing at a senior level
• Demonstrated ability to design and lead complex, multi-channel co-marketing programs that deliver measurable pipeline impact at scale
• Deep knowledge of the technology partner ecosystem and hands-on experience marketing with or through hyperscalers
• Strong understanding of data-driven decision making and experience with marketing analytics tools
• Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment
• Experience with budget management and cost planning, with a focus on driving ROI and revenue growth
• Strong collaborative mindset, with the ability to work closely with cross-functional teams and partners
• Ability to navigate complex negotiations and preserve strategic partnerships while driving Smartsheet's agenda
• Experience with marketing automation platforms and CRM systems

Nice to Have

• Experience with workflow management and automation tools
• Knowledge of the latest trends and technologies in digital marketing, including AI, machine learning, and data analytics
• Certification in marketing or a related field, such as a CMMP or CIPP
• Experience working in a remote or distributed team environment

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading company in the workflow management and automation industry
• Collaborative and dynamic work environment with a team of experienced marketing professionals
• Flexible working hours and remote work options
• Professional development and growth opportunities, including training and certification programs
• Access to the latest marketing tools and technologies, including marketing automation platforms and data analytics software
• Recognition and reward programs for outstanding performance and contributions to the company
• Comprehensive health and wellness program, including medical, dental, and vision coverage
• Generous PTO and holiday package, with the opportunity to recharge and relax
• Company-sponsored events and activities, including team-building exercises and social gatherings
• Stock options or equity participation, with the opportunity to share in the company's success
• Employee discount program, with access to exclusive discounts and promotions
• Flexible spending account, with the opportunity to set aside pre-tax dollars for healthcare and other expenses
• Commuter benefits, with the opportunity to save money on transportation costs

• Tip: Showcase your experience with data-driven decision making and marketing analytics tools, such as Google Analytics or Marketo.
• Tip: Highlight your ability to develop and execute complex, multi-channel co-marketing programs that drive pipeline growth and revenue expansion.
• Tip: Emphasize your knowledge of the technology partner ecosystem and your experience marketing with or through hyperscalers, such as Google or Amazon.
• Tip: Prepare to discuss your experience with budget management and cost planning, and how you have driven ROI and revenue growth in previous roles.
• Tip: Be prepared to provide examples of your collaborative mindset and your ability to work effectively in a fast-paced environment with cross-functional teams and partners.
• Tip: Research the company culture and values, and be prepared to discuss how you align with Smartsheet's mission and vision.
• Tip: Consider creating a portfolio or presentation that showcases your marketing expertise and experience, and be prepared to share it with the hiring team.