Principal Product Marketing Manager

Kentik·Remote(Anywhere in the World)·Work From Anywhere
Marketing
GTMExcel

WFA Digital Insight

The demand for skilled product marketers in the tech space has been on the rise, with a recent surge in companies seeking experts who can drive go-to-market strategies and deliver solutions that resonate with buyers and users. Currently, the market for network intelligence platforms is experiencing significant growth, with companies like Kentik at the forefront. As a Principal Product Marketing Manager at Kentik, you'll be at the helm of developing and executing multi-product launches and leading cross-functional teams to drive business impact. With the remote job market offering more opportunities than ever, it's essential for candidates to stand out with a strong understanding of GTM strategies, Excel, and the ability to communicate effectively with various stakeholders. Before applying, consider how your skills and experience align with Kentik's innovative approach to network intelligence and its commitment to delivering applications and innovation at scale.

Job Description

About the Role

As a Principal Product Marketing Manager at Kentik, you will play a crucial role in developing and executing go-to-market strategies for the company's network intelligence platform. Your expertise in product marketing will be instrumental in driving business impact and delivering solutions that meet the needs of buyers and users in multiple markets. You will be responsible for leading cross-functional teams, including product management, marketing, sales, customer success, and partner teams, to ensure the successful launch of Kentik's products.

Kentik is a company that prides itself on demystifying complex network operations, enabling organizations to deliver applications and innovation at scale. The company's platform unifies and correlates cloud, device, flow, and synthetic data to turn telemetry into action, making it an essential tool for market leaders like Akamai, Booking.com, Dropbox, and Zoom. As a key member of the product marketing team, you will be expected to understand the technology at a deep level and translate it into business needs and outcomes concisely.

What You Will Do

  • Develop and own the go-to-market plan, segment, and persona strategy, messaging, positioning, and storytelling for Kentik solutions for the Enterprise market.
  • Develop cross-portfolio, solutions-level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes.
  • Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact.
  • Identify target personas, understand their key business problems, and pain points, and articulate Kentik's value proposition to drive desired outcomes.
  • Support product marketing peers in development and enhancement of solutions-based sales plays.
  • Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, solution briefs, other marketing collateral, and executive buyer narratives.
  • Partner with revenue marketing, sales, and channel teams to facilitate message pull-through in campaigns and sales and customer success conversations.
  • Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik Cloud and Synthetics.
  • Strategize and execute product launches, determining the metrics needed for success.
  • Create effective plays and enablement for sales and CS teams.
  • Work closely with product management to align marketing with product features and roadmap.

What We Are Looking For

  • 7+ years of experience in product or solutions marketing in a high-growth software organization.
  • Extensive experience marketing IT, networking, and/or management solutions to decision-makers such as CIO, VP of Operations, VP of Networks.
  • Exceptional experience defining and leading multi-product launches in matrixed environments.
  • Experience understanding technology at a deep level and the ability to translate into business needs and outcomes concisely.
  • Ability to communicate at all levels within Kentik, customers, and partners, including executive and C-level leaders.
  • Strong cross-functional skills, with the ability to lead and collaborate with various teams.
  • Proficiency in Excel and other marketing tools.
  • Experience with GTM strategies and product launch planning.

Nice to Have

  • Experience working with network intelligence platforms or similar technologies.
  • Knowledge of cloud, device, flow, and synthetic data.
  • Experience with marketing automation tools.
  • Certification in product marketing or a related field.

Benefits and Perks

  • The opportunity to work with a leading network intelligence platform.
  • Collaborative and dynamic work environment.
  • Professional development opportunities.
  • Flexible working hours and remote work options.
  • Access to the latest marketing tools and technologies.
  • Competitive compensation and benefits package.
  • Equity options.
  • Paid time off and holidays.
  • Health insurance and wellness programs.
  • Remote stipend and home office setup allowance.

How to Stand Out

  • Tip: Ensure your resume and cover letter are tailored to the specific requirements of the Principal Product Marketing Manager role, highlighting your experience with GTM strategies and product launches.
  • To stand out, prepare examples of successful product launches you've led and the impact they had on the business.
  • Familiarize yourself with Kentik's network intelligence platform and be ready to discuss how your skills and experience align with the company's goals.
  • Practice your presentation skills, as you'll be working closely with cross-functional teams and communicating with executive-level stakeholders.
  • Be prepared to discuss your experience with Excel and other marketing tools, and how you've used them to drive business impact.
  • Research the current market trends in network intelligence and be ready to discuss how Kentik's platform addresses the needs of the market.

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