Principal Product Specialist

Instructure·Remote(Anywhere in the World)·Work From Anywhere
Other
Excel

WFA Digital Insight

The demand for experienced product specialists has grown significantly in the remote job market, with a 25% increase in 2023 alone. Instructure's Principal Product Specialist role stands out for its focus on customer-centric product development, making it an attractive opportunity for those with a passion for education technology. With the global e-learning market projected to reach $325 billion by 2025, professionals with expertise in product marketing, sales, and customer success are in high demand. Before applying, candidates should be prepared to showcase their ability to translate complex product information into compelling value propositions and demonstrate a deep understanding of the education sector.

Job Description

About the Role

The Principal Product Specialist plays a pivotal role in Instructure's Center of Excellence, acting as a liaison between the sales, customer success, and product teams to ensure seamless customer experiences. This role is critical in supporting the entire customer lifecycle, from initial engagement to long-term success. As a key member of the team, the Principal Product Specialist will leverage insights from various sources to inform sales strategies, optimize customer activation, and drive revenue growth.

Instructure's mission to amplify the power of people to grow and succeed throughout their lives is at the forefront of this role. By creating intuitive products that simplify learning and personal development, the company aims to facilitate meaningful relationships and inspire individuals to reach their full potential. The Principal Product Specialist will be instrumental in achieving this mission by providing expert product knowledge and guidance to both internal teams and external customers.

What You Will Do

  • Serve as the primary point of contact for sales and customer success teams regarding product-related inquiries and support needs
  • Develop and maintain strong relationships with customers, serving as a trusted advisor on Instructure's solutions and services
  • Collaborate closely with the sales team to provide product expertise, sales materials, and strategic insights to drive sales growth and meet revenue targets
  • Stay up-to-date with the latest product updates, features, and industry trends to maintain a deep understanding of Instructure's product offerings
  • Work alongside product and product marketing teams to identify customer needs and develop tailored solutions
  • Contribute to sales strategies by offering insights and recommendations based on customer feedback and market trends
  • Collaborate with cross-functional teams, including product development, marketing, and customer support, to align strategies and ensure a unified customer experience
  • Provide training and support to internal teams on product knowledge and sales strategies
  • Analyze customer data and feedback to inform product development and improvement

What We Are Looking For

  • Proven experience in sales, product marketing, account management, or a customer success-related role
  • Deep understanding of product types and categories, particularly in the education sector
  • Ability to translate complex product information into compelling value propositions for customers
  • Strong problem-solving skills and a proactive approach to customer needs
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders
  • Experience working with cross-functional teams to achieve common goals
  • Strong analytical skills, with the ability to analyze customer data and feedback
  • Familiarity with the education technology industry and its trends

Nice to Have

  • Experience with Instructure products or similar education technology solutions
  • Knowledge of global markets and their nuances in the context of education technology
  • Certification in sales, marketing, or a related field
  • Experience with CRM software and sales enablement tools

Benefits and Perks

  • Competitive compensation package
  • Participation in Instructure's equity program
  • Flexible schedules and a remote-friendly culture, with options for hybrid or onsite work in some regions
  • Generous paid time off, including global holidays and an annual company-wide shutdown
  • Comprehensive benefits package, including health insurance and retirement savings plan
  • Opportunities for professional growth and development within a dynamic and innovative company
  • Access to cutting-edge technology and tools to support your work,

How to Stand Out

  • Ensure you have a deep understanding of the education technology sector and Instructure's product offerings before applying.
  • Develop a portfolio that showcases your ability to translate complex product information into compelling value propositions for customers.
  • Highlight your experience working with cross-functional teams and your ability to build strong relationships with internal and external stakeholders.
  • Be prepared to discuss your approach to analyzing customer data and feedback to inform product development and improvement.
  • Showcase your knowledge of sales enablement tools and CRM software, and how you have used these tools to drive sales growth and revenue targets.
  • Research Instructure's mission and values, and be prepared to discuss how your skills and experience align with the company's goals.
  • Prepare examples of times when you have provided training and support to internal teams on product knowledge and sales strategies.

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