Principal Software Engineer, AI Automation
WFA Digital Insight
As the demand for AI and automation specialists grew 27% in 2025, companies like Coinbase are at the forefront of this trend. With a focus on economic freedom, Coinbase stands out for its ambitious mission and intense work culture. Candidates should be aware that this role requires not only deep AI expertise but also the ability to work under pressure and collaborate with high-caliber colleagues. With the global AI market projected to reach
Job Description
About the Role
The Principal Software Engineer, AI Automation role at Coinbase is a unique opportunity to be at the forefront of AI development and automation. As a visionary AI-forward engineer, you will serve as the technical North Star for Coinbase's AI Automation efforts. You will be responsible for building Agentic AI systems that will power multiple org-wide initiatives, including primitives, orchestration layers, and tools that will enable every team at Coinbase to automate their workflows.The role entails working with a high degree of autonomy to define what a fully AI-driven company looks like from the ground up. You will report to the VP, Engineering, and collaborate with cross-functional teams to identify high-impact automation opportunities. With a focus on economic freedom, Coinbase is committed to increasing economic freedom in the world, and this role is critical to achieving that mission.
As a Principal Software Engineer, you will be part of a team that is passionate about crypto and blockchain technology and believes in its power to update the financial system. You will work in a fast-paced environment that requires high-caliber colleagues who excel in their disciplines and expect the same from you.
What You Will Do
- Architect Agentic Systems: Design and build sophisticated multi-agent architectures that move beyond simple chat to autonomous execution and complex reasoning.
- Solve the 'Hard Problems' of AI: Define and implement reliable evaluation frameworks, eliminate hallucinations through rigorous data grounding, and build deep observability into LLM reasoning chains.
- Build the Core AI Platform: Develop the underlying primitives and orchestration tools that will allow the rest of the org to adopt AI, improving developer productivity and operational efficiency across the entire organization.
- Lead the AI-First Transition: Partner with leadership to identify high-impact automation opportunities across Product Foundations and Core functions, ensuring our AI strategy creates compounding leverage.
- Bridge Engineering and AI: Act as a 'Software Engineer with deep AI expertise'—applying world-class backend engineering principles (scalability, reliability, performance) to the bleeding edge of Generative AI.
- Mentor and Elevate: Serve as a mentor to senior ICs and engineering teams, raising the bar for AI literacy and engineering excellence across the organization.
- Collaborate with Cross-Functional Teams: Work closely with product, design, and engineering teams to develop and implement AI-driven solutions that meet business needs.
- Develop and Implement AI Strategies: Create and execute AI strategies that align with business objectives and drive growth.
- Stay Up-to-Date with Industry Trends: Stay current with the latest developments in AI, machine learning, and automation, applying this knowledge to continuously improve Coinbase's AI capabilities.
What We Are Looking For
- Deep AI/LLM Expertise: Extensive experience working with LLMs, RAG, and Agentic frameworks.
- Backend Engineering Experience: Strong background in backend engineering principles, including scalability, reliability, and performance.
- Leadership Experience: Proven ability to lead and mentor engineering teams, with a focus on AI literacy and engineering excellence.
- Collaboration and Communication: Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Problem-Solving: Strong problem-solving skills, with the ability to analyze complex problems and develop creative solutions.
- Passion for Crypto and Blockchain: A strong passion for crypto and blockchain technology, with a belief in its power to update the financial system.
- Experience with Agile Development: Familiarity with agile development methodologies and the ability to adapt to changing priorities.
- Strong Understanding of Software Engineering Principles: A deep understanding of software engineering principles, including design patterns, testing, and deployment.
Nice to Have
- Experience with Cloud-Based Technologies: Familiarity with cloud-based technologies, such as AWS or Google Cloud.
- Knowledge of DevOps Practices: Understanding of DevOps practices, including continuous integration and continuous deployment.
- Experience with Machine Learning: Experience with machine learning frameworks and algorithms.
- Certification in AI or Related Field: Certification in AI, machine learning, or a related field.
Benefits and Perks
- Competitive Salary: A competitive salary that reflects your skills and experience.
- Equity: The opportunity to own a part of Coinbase through equity.
- Comprehensive Benefits Package: A comprehensive benefits package, including health, dental, and vision insurance.
- Flexible Work Arrangements: Flexible work arrangements, including remote work options and flexible hours.
- Professional Development: Opportunities for professional development, including training and conference attendance.
- Access to Cutting-Edge Technology: Access to cutting-edge technology and tools, including the latest AI and machine learning frameworks.
- Collaborative Work Environment: A collaborative work environment that encourages innovation and creativity.
How to Stand Out
- Develop a strong understanding of Agentic AI systems and LLMs, including their applications and limitations.
- Create a portfolio that showcases your experience with AI and automation, including any relevant projects or certifications.
- Highlight your ability to work collaboratively with cross-functional teams, including product, design, and engineering.
- Emphasize your passion for crypto and blockchain technology, and your belief in its power to update the financial system.
- Prepare to discuss your experience with backend engineering principles, including scalability, reliability, and performance.
- Be ready to provide examples of your problem-solving skills, including times when you had to analyze complex problems and develop creative solutions.
- Research Coinbase's mission and values, and be prepared to discuss how your skills and experience align with them.
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