Product Designer - Growth

About the Role

The role sits at the intersection of craft and impact, requiring a deep understanding of the users and the ability to design simple, intuitive experiences at scale. You will be responsible for designing onboarding flows, referral programs, and conversion optimization across the funnel, with a focus on measurable outcomes and data-informed iteration.

As a key member of the design team, you will collaborate with UX Researchers, Product Managers, Engineers, and Marketers to drive growth initiatives from concept to launch. Your ability to communicate clearly and effectively across globally distributed teams will be essential to success in this role.

What You Will Do

• Own design end-to-end, leading projects autonomously from PRD to engineer handoff
• Design experiences that help users discover Branch, activate quickly, and build lasting financial habits
• Experiment rapidly with data-informed iteration, testing hypotheses and shipping experiments
• Define KPIs and iterate based on A/B results, funnel analysis, and user behavior patterns
• Collaborate with UX Researchers on foundational and formative research
• Translate insights into designs that work for customers with varying levels of financial and digital literacy
• Partner cross-functionally with Product Managers, Engineers, User Researchers, and Marketers
• Leverage AI tools fluently for ideation, prototyping, content generation, and building functional demos
• Contribute to the evolution of the design system, ensuring consistency and scalability across products and markets
• Design for acquisition, activation, and retention, owning onboarding, monetization, and referral experiences

What We Are Looking For

• 3+ years of product design experience with shipped consumer products, preferably in fintech or mobile-first apps
• Demonstrated ability to design simple, intuitive experiences at scale across diverse user contexts
• Experience with Android and Web design patterns for consumer-facing products
• Track record designing for growth, including onboarding, conversion-focused features, and referral mechanics
• Experience with experimentation, running A/B tests, interpreting results, and iterating based on learnings
• Familiarity with growth metrics and funnel thinking, including acquisition, activation, retention, referral, and revenue
• Proficiency in Figma and strong visual design skills
• Ability to communicate clearly and effectively across globally distributed teams

Nice to Have

• Experience with AI tools for design, including ideation, prototyping, and content generation
• Familiarity with emerging design trends and technologies, including MCPs, generative AI, and AI agents
• Experience with design systems and contributing to their evolution
• Knowledge of front-end development principles and how they impact design decisions

Benefits and Perks

• Competitive compensation package
• Opportunity to work on a product that is making a real impact in the lives of millions of people
• Collaborative and dynamic work environment with a team of experienced professionals
• Professional development opportunities, including training and conference attendance
• Flexible working hours and remote work options
• Access to the latest design tools and technologies
• Recognition and reward for outstanding performance and contributions to the company's growth
• Comprehensive health insurance and other benefits

• To stand out in this role, focus on building a strong portfolio that showcases your experience with growth design principles and data-informed iteration.
• Be prepared to talk about your process for designing simple, intuitive experiences at scale, and how you communicate complex design concepts to cross-functional teams.
• Familiarize yourself with the company's products and mission, and be ready to discuss how your skills and experience align with their goals.
• Don't be afraid to ask questions during the interview process, and take the opportunity to learn more about the company culture and values.
• When negotiating salary, consider the company's budget and the market rate for similar roles, and be prepared to discuss your expectations and requirements.
• Pay attention to red flags such as unclear expectations, lack of communication, or unrealistic deadlines, and don't hesitate to ask about the company's approach to supporting designer wellbeing and career development.