Product Growth Marketer

About the Role

As a key member of the team, the Product Growth Marketer will be responsible for developing and executing comprehensive marketing strategies that increase brand visibility, drive user acquisition, and enhance customer engagement. This involves a deep understanding of the event planning space and the ability to craft content and marketing initiatives that speak directly to the needs and challenges of event organizers.

The role is part of a small, remote team, requiring a self-directed working style and the ability to collaborate asynchronously across different time zones. The ideal candidate will be someone who is not only proficient in marketing tools and technologies but also curious about the evolving landscape of digital marketing and eager to experiment with new strategies and technologies.

What You Will Do

• Develop and implement SEO strategies using tools like SEMrush and Ahrefs to improve the online visibility of Arrived.
• Create high-quality, engaging content (blog posts, landing page copy, newsletters, social media content) that addresses the needs of event organizers and drives organic traffic.
• Utilize HubSpot for lifecycle email sequences, onboarding flows, re-engagement campaigns, list management, workflow automation, and integrations to maximize customer interaction and retention.
• Conduct influencer and partnership marketing in the event planning space to expand Arrived's reach and credibility.
• Analyze and report on key metrics that tell the story of user engagement, signups, and retention, providing actionable insights to the product team.
• Design and execute behavioral email campaigns that are triggered by user actions within Arrived, working closely with the product team.
• Develop social media creative content that stops the scroll and drives engagement.
• Collaborate with the product team to integrate marketing insights into the product development cycle.
• Stay updated with the latest trends and tools in digital marketing, suggesting innovations that could enhance Arrived's marketing strategy.

What We Are Looking For

• 2-4 years of experience in growth, content, or digital marketing, preferably in a B2B or SaaS context.
• Real-world experience with HubSpot, particularly in lifecycle and behavioral automation, sequences, workflows, and integrations.
• Strong writing skills in English, with the ability to craft compelling copy that resonates with the target audience.
• Hands-on experience with SEO tools like Ahrefs, SEMrush, or comparable technologies.
• A self-directed work ethic and comfort with asynchronous collaboration in a remote team setting.
• Curiosity about AI tools and their applications in marketing, with a willingness to experiment and innovate.
• Experience running paid campaigns across Meta and/or Google, with the ability to set up, optimize, and report on paid acquisition.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical skills, with the ability to interpret data and make informed marketing decisions.

Nice to Have

• Experience in running influencer or creator partnerships, especially in the event planning or SaaS space.
• Background in events, hospitality, or venue management, providing an innate understanding of the target audience's needs.
• Familiarity with product analytics tools like PostHog or Mixpanel, enhancing the ability to analyze user behavior and retention.
• Certification in digital marketing or a related field, demonstrating a commitment to professional development.

Benefits and Perks

• Competitive salary range of $40,000 - $50,000, reflecting the value placed on the role's contributions to the company's growth.
• The opportunity to work on a cutting-edge SaaS product that is making a real impact in the event planning industry.
• Flexible, remote work arrangements, allowing for a better work-life balance and the freedom to work from anywhere.
• Access to the latest marketing tools and technologies, ensuring the ability to stay ahead of the curve in digital marketing.
• Professional development opportunities, including training and certifications, to support career growth and advancement.
• A dynamic, supportive team environment that encourages collaboration, innovation, and open communication.
• Generous PTO policy, recognizing the importance of rest and relaxation for productivity and job satisfaction.
• Health and wellness programs, promoting a healthy work-life balance and overall well-being.
• Remote stipend to support home office setup and ongoing work needs.

• Ensure your portfolio includes specific examples of successful marketing campaigns you've led, highlighting your use of tools like HubSpot, Ahrefs, and SEMrush.
• Practice explaining complex marketing strategies in simple terms, as this will be crucial for communicating with both the product team and potential customers.
• Be prepared to discuss your experience with behavioral email campaigns and how you've used data to inform your marketing decisions.
• Show a willingness to learn and adapt to new marketing technologies and trends, as this role requires a passion for innovation and experimentation.
• Don't underestimate the importance of understanding the event planning industry; come prepared with ideas on how your marketing skills can solve real problems for event organizers.
• During the interview, ask questions about the team's workflow, how marketing and product development collaborate, and what opportunities there are for professional growth and development.
• Consider creating a mock campaign or strategy presentation to demonstrate your skills and creativity in a real-world context.