Product Lead, Agentic Ads Platform
WFA Digital Insight
The demand for specialists who can bridge the gap between marketing, technology, and data analytics has grown significantly. With the rise of AI in marketing, companies are looking for professionals who can leverage tools like Salesforce and Excel to drive campaign success. Hightouch, a leader in AI marketing, offers a unique opportunity for a Product Lead to make a meaningful impact. Before applying, candidates should understand the current market landscape and the role AI plays in transforming marketing workflows. With the market for digital advertising projected to continue its rapid growth, this role is perfect for those looking to be at the forefront of marketing innovation.
Job Description
About the Role
The Product Lead, Agentic Ads Platform, is a critical position at Hightouch, where you will be responsible for driving the development and implementation of our AI-powered marketing platform. This role involves working closely with cross-functional teams, including marketing, sales, and product, to ensure that our platform meets the evolving needs of our customers. As a Product Lead, you will be at the forefront of innovation, pushing the boundaries of what is possible in marketing technology.Hightouch is a company that values first-principles thinking, efficiency, and compassion. We believe in making a meaningful impact for our customers and are looking for a Product Lead who shares these values. If you are a strong communicator, have a growth mindset, and are motivated to achieve exceptional results, then this role could be for you.
What You Will Do
- Lead the development and implementation of our AI-powered marketing platform
- Collaborate with cross-functional teams to identify customer needs and develop solutions
- Work closely with the marketing team to develop and execute go-to-market strategies
- Develop and maintain relationships with key stakeholders, including customers, partners, and vendors
- Stay up-to-date with industry trends and emerging technologies in marketing and AI
- Identify areas for process improvement and implement changes to increase efficiency and effectiveness
- Develop and manage project plans, timelines, and resource allocation
- Conduct market research and analyze customer feedback to inform product development
- Work with the sales team to develop and deliver sales enablement materials
What We Are Looking For
- 5+ years of experience in product management, marketing, or a related field
- Strong understanding of marketing technology, including Salesforce and Excel
- Experience working with AI-powered marketing platforms
- Excellent communication and collaboration skills
- Strong problem-solving and analytical skills
- Ability to work in a fast-paced environment and adapt to changing priorities
- Experience working with cross-functional teams, including sales, marketing, and product
- Strong understanding of customer needs and market trends
- Experience with project management tools and methodologies
Nice to Have
- Experience working with Adjust or other marketing analytics tools
- Knowledge of cloud data warehouses, such as Snowflake and Databricks
- Experience working in a remote or distributed team environment
- Certification in product management or a related field
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- Generous PTO policy and paid holidays
- Remote work stipend and home office setup allowance
- Professional development opportunities, including training and conference attendance
- Access to the latest marketing and AI technologies
- Collaborative and dynamic work environment
How to Stand Out
- To stand out in your application, highlight your experience working with AI-powered marketing platforms and your understanding of marketing technology, including Salesforce and Excel.
- Make sure your portfolio includes examples of successful product launches or marketing campaigns you have led.
- Be prepared to discuss your experience working with cross-functional teams and your ability to communicate complex technical information to non-technical stakeholders.
- Research Hightouch and its products before your interview to demonstrate your interest in the company and the role.
- Consider reaching out to current or former employees to gain insight into the company culture and what it's like to work at Hightouch.
- Don't be afraid to ask questions during the interview process, such as what a typical day looks like in this role or what opportunities there are for professional development.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.