Product Lead, Agentic Personalization
WFA Digital Insight
As demand for personalized customer experiences grows, companies are scrambling to find talent who can deliver. With a 25% increase in AI adoption expected by 2025, the need for specialists in AI-driven marketing is booming. Hightouch, a leader in AI marketing, is looking for a Product Lead to drive their Agentic Personalization platform forward. Candidates with a strong background in GTM and Salesforce will be in high demand, and those who can demonstrate a deep understanding of AI personalization will have a competitive edge. Before applying, candidates should be prepared to showcase their expertise in driving growth through AI-driven marketing strategies.
Job Description
About the Role
The Product Lead, Agentic Personalization will play a pivotal role in driving the growth of Hightouch's AI personalization platform. This role entails day-to-day collaboration with cross-functional teams to develop and execute personalized customer experiences that drive conversions. As a key member of the product team, you will work closely with growth leads to identify opportunities for personalization and develop strategies to optimize customer engagement. You will report to the Director of Product and work closely with the engineering, design, and marketing teams.Hightouch is a rapidly growing company that is redefining the way marketers approach personalization. With a strong focus on AI-driven marketing, the company is looking for talented individuals who can help drive growth and innovation. As a Product Lead, you will be responsible for driving the development of the Agentic Personalization platform and working closely with customers to understand their needs and develop solutions that meet their goals.
What You Will Do
- Develop and execute personalization strategies that drive conversions and customer engagement
- Collaborate with cross-functional teams to develop and launch new features and products
- Work closely with growth leads to identify opportunities for personalization and develop strategies to optimize customer engagement
- Develop and maintain a deep understanding of customer needs and preferences
- Collaborate with the engineering team to develop and implement AI-driven marketing solutions
- Work closely with the design team to develop visually appealing and user-friendly customer experiences
- Develop and maintain a strong understanding of the competitive landscape and market trends
- Collaborate with the marketing team to develop and execute go-to-market strategies
- Analyze customer data to inform product decisions and optimize customer experiences
What We Are Looking For
- 5+ years of experience in product management, preferably in AI-driven marketing or personalization
- Strong background in GTM and Salesforce
- Experience working with cross-functional teams to develop and launch new products and features
- Strong understanding of customer needs and preferences
- Experience with AI-driven marketing solutions and personalization platforms
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Experience working in a fast-paced and rapidly changing environment
Nice to Have
- Experience working with Agile development methodologies
- Knowledge of cloud data warehouses such as Snowflake and Databricks
- Experience working with marketing automation platforms
- Familiarity with AI and machine learning concepts
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- Generous PTO and holiday policy
- Remote work stipend and flexible work arrangements
- Opportunities for professional growth and development
- Access to the latest tools and technologies
- Collaborative and dynamic work environment
How to Stand Out
- Be prepared to showcase your expertise in GTM and Salesforce, and explain how you can apply this knowledge to drive AI personalization growth.
- Highlight your experience working with cross-functional teams and developing personalized customer experiences that drive conversions.
- Emphasize your understanding of AI-driven marketing solutions and personalization platforms, and explain how you stay up-to-date with the latest trends and technologies.
- Prepare to discuss your experience with data analysis and how you use data to inform product decisions and optimize customer experiences.
- Be ready to explain your approach to collaboration and communication, and how you work with teams to drive growth and innovation.
- Make sure to research the company and the role, and be prepared to ask informed questions during the interview process.
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