Product Manager Growth

12Go Asia12Go Asia·Remote·Work From Anywhere
Product
Google AdsSEMrushAppsFlyer

WFA Digital Insight

As demand for paid media specialists surges, companies like 12Go Asia are seeking experts to drive growth through technical product management. With a 34% growth in paid media roles in 2025, skills in Google Ads and SEMrush are in high demand. This role stands out for its lean, high-ownership team and impact on millions of travelers. Before applying, candidates should be prepared to showcase their experience in MarTech and growth marketing.

Job Description

About the Role

The Product Manager Growth will own the marketing technology stack, focusing on Paid Acquisition, Technical SEO, and LLM Discovery.

Responsibilities

  • Paid Acquisition & Mobile: manage integrations with Google Ads, internal campaign management, mobile growth, and attribution systems
  • Technical SEO: oversee core SEO infrastructure, partner with SEO/content teams, and manage content delivery at scale
  • LLM Discovery: build strategy for visibility in AI/LLM platforms and develop integrations to distribute inventory to AI ecosystems

Requirements

  • 4+ years of experience in Product Management or MarTech
  • Experience with growth and performance marketing, Google Ads, attribution, mobile measurement, and technical SEO

Nice to Have

  • Experience with marketing tools, consent/privacy, and affiliate systems
  • Exposure to LLM/AI discovery and marketplace/e-commerce/OTA background

Benefits

  • Engaging work on a product that enables millions of travelers to book their trips daily
  • Full-time remote working with development opportunities and internal growth

How to Stand Out

  • Be prepared to showcase your experience with Google Ads and SEMrush, highlighting specific campaigns and results
  • Develop a strong understanding of technical SEO and its role in product management
  • Create a portfolio that demonstrates your ability to drive growth through data-driven decisions
  • Practice explaining complex technical concepts simply, as you will be working with cross-functional teams
  • Research 12Go Asia's products and services to understand how you can contribute to their growth
  • Prepare to discuss your experience with mobile measurement and attribution systems, such as AppsFlyer

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