Product Marketing - Agents

About the Role

The day-to-day responsibilities will be diverse, from conducting market research to understand the needs of enterprise clients to collaborating with the product development team to ensure that the platform meets these needs. You will also be involved in creating engaging content, such as blog posts, whitepapers, and case studies, that highlight the success stories of companies using the ElevenLabs Agents Platform. Given the fast-paced and innovative environment of Elevenlabs, the ability to adapt quickly, think creatively, and work autonomously will be essential.

Elevenlabs is an AI research and product company that has made significant strides in the industry since its launch in January 2023. With its first human-like AI voice model, the company has expanded its offerings into three main platforms: ElevenAgents, ElevenCreative, and ElevenAPI. This role offers the opportunity to be part of a dynamic team that is pushing the boundaries of AI technology and its applications.

What You Will Do

• Develop and execute go-to-market strategies for the ElevenLabs Agents Platform, focusing on enterprise clients.
• Conduct market research to understand the needs and trends in the enterprise customer support sector.
• Collaborate with the product development team to ensure the platform meets the evolving needs of enterprise clients.
• Create and disseminate thought leadership content to position the ElevenLabs Agents Platform as a leader in the AI customer support space.
• Work closely with the sales team to develop sales enablement assets and support the sales process.
• Launch new products and features, ensuring successful integration into the market.
• Analyze data and feedback to continuously improve the marketing strategy and the platform's offerings.
• Develop industry-focused landing pages and marketing materials to cater to different sectors.
• Participate in product roadmap discussions to ensure marketing needs are considered.
• Manage and execute events, webinars, and workshops to promote the platform and build relationships with potential clients.

What We Are Looking For

• Experience in product marketing, preferably in the AI, tech, or customer support industry.
• Strong understanding of AI technologies and their applications in customer support.
• Excellent copywriting and content creation skills, with the ability to communicate complex technical information simply.
• Proven project management skills, with the ability to prioritize tasks and meet deadlines.
• Ability to work autonomously and as part of a distributed team.
• Strong analytical skills, with the ability to interpret data and make informed marketing decisions.
• Experience in launching products or features to enterprise audiences.
• Familiarity with marketing automation tools and CRM systems.
• Strong technical background, with an interest in AI and machine learning.

Nice to Have

• Experience with design tools like Sketch, Figma, or Adobe Creative Suite.
• Knowledge of HTML, CSS, and JavaScript.
• Certification in marketing or a related field.
• Experience in managing budgets and making strategic financial decisions.
• Familiarity with SEO principles and how to optimize content for search.

Benefits and Perks

• The opportunity to work with a pioneering AI company that is transforming the technology landscape.
• A dynamic and supportive work environment that encourages creativity and innovation.
• Continuous learning and development opportunities, including an annual discretionary stipend for professional growth.
• Flexible working arrangements, including remote work options and a co-working stipend.
• Annual company offsite to meet and network with colleagues from around the world.
• Social travel stipend to meet up with colleagues.
• Access to cutting-edge technology and tools.
• Opportunity to work on high-impact projects that can change the face of customer support and AI interaction.

• Ensure your portfolio includes examples of product marketing campaigns you've led, especially those related to AI or tech products.
• Develop a strong understanding of the current AI landscape and its applications in customer support to stand out in interviews.
• Practice communicating complex technical information in simple terms, as this is a key skill for the role.
• Highlight any experience you have with marketing automation tools, CRM systems, and data analysis.
• Prepare to discuss your approach to launching products to enterprise audiences and how you measure success.
• Be ready to talk about your experience working in fast-paced environments and how you handle autonomy and minimal bureaucracy.
• Consider reaching out to current or former employees to gain insights into the company culture and role responsibilities.