Product Marketing Director
WFA Digital Insight
The demand for skilled product marketing professionals in the digital advertising space is on the rise, with a significant 27% growth in job openings over the past year. As companies like OpenX continue to innovate and expand their offerings, the need for experts who can effectively communicate the value of emerging channels and products has never been more pressing. With the global digital advertising market projected to reach $786 billion by 2026, this role offers a unique opportunity to be at the forefront of this industry shift. Candidates should be prepared to leverage their expertise in market analysis, strategic partnerships, and team leadership to drive business objectives and growth.
Job Description
About the Role
The Product Marketing Director role at OpenX is a pivotal position that will lead the company's go-to-market activities for emerging products and solutions. As a key member of the marketing team, this individual will be responsible for defining and communicating the value proposition of OpenX's innovative offerings to the market. With a strong focus on customer needs and brand values, the successful candidate will champion the development of marketing strategies that drive business growth and expansion.The role will involve close collaboration with various stakeholders, including product management, strategic partnerships, and revenue teams, to ensure that marketing efforts are aligned with business objectives. The Product Marketing Director will also be responsible for managing and developing a high-performing team, inspiring creativity, and driving operational rigor to achieve repeatable go-to-market plans.
As a leader in the marketing organization, this role will require a deep understanding of the digital advertising landscape, market trends, and customer needs. The ability to simplify complex subject matter into clear and simple messaging will be essential, as well as a data-driven approach to decision-making.
What You Will Do
- Lead the product marketing function to execute a vision and strategy that drives business objectives
- Develop and manage operational rigor and standardized processes for go-to-market plans
- Coach, lead, manage, and inspire a high-performing team with a focus on results-oriented marketing strategies
- Drive and develop insight-driven product marketing strategies to drive business impact
- Support a global team throughout the go-to-market process, aligning with product management, strategic partnerships, and sales teams
- Simplify complex subject matter into clear and simple messaging, aligned with customer needs
- Embrace an analytical mindset, leveraging insights and data to drive impact and revenue results
- Understand broader market trends, customer needs, and the business landscape of adTech, serving as an internal subject matter expert
- Manage the competitive and market insights process to inform key product enhancements and innovations
- Work closely with platform product marketing counterparts to incorporate new features into the core platform go-to-market strategy
What We Are Looking For
- Proven experience in product marketing, preferably in the digital advertising or adTech industry
- Strong understanding of go-to-market strategies, market analysis, and competitive landscape
- Excellent leadership and team management skills, with the ability to inspire and motivate a team
- Experience with marketing automation tools such as HubSpot and Salesforce
- Strong analytical and problem-solving skills, with the ability to simplify complex subject matter
- Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams
- Experience with programmatic advertising and digital media buying
- Strong knowledge of Excel and data analysis tools
Nice to Have
- Experience with emerging channels and products in the digital advertising space
- Knowledge of machine learning and AI applications in marketing
- Certification in marketing automation or related fields
- Experience with agile marketing methodologies and project management tools
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading company in the digital advertising industry
- Collaborative and dynamic work environment with a team of experienced professionals
- Professional development opportunities, including training and conference attendance
- Flexible remote work arrangements, with the option to work from anywhere in the world
- Access to the latest marketing tools and technologies
- Recognition and reward for outstanding performance and contributions to the company's success
How to Stand Out
- Tip: Develop a strong understanding of the digital advertising landscape and market trends to stand out in your application.
- Ensure you have a solid portfolio that showcases your experience in product marketing, particularly in the adTech industry.
- Be prepared to discuss your experience with marketing automation tools such as HubSpot and Salesforce, and how you have applied these skills in previous roles.
- Highlight your ability to simplify complex subject matter into clear and simple messaging, and provide examples of successful marketing campaigns you have led.
- Research the company culture and values, and be prepared to discuss how your skills and experience align with these.
- Prepare to talk about your experience with data analysis and how you have used data to inform marketing strategies.
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