Product Marketing Engineer - GEO, AEO and SEO
Marketing
Adjust
WFA Digital Insight
As the digital landscape evolves, the demand for specialists who can navigate both traditional SEO and emerging technologies like generative search and answer engines is on the rise. With ClickHouse's pioneering work in real-time analytics and data warehousing, this Product Marketing Engineer role stands out for its focus on cutting-edge search technologies. Candidates should be prepared to demonstrate a deep understanding of SEO principles and a keen interest in the future of search.
Job Description
About the Role
ClickHouse is seeking a Product Marketing Engineer to lead the strategy for discoverability across evolving search technologies, including generative search (GEO), answer engines (AEO), and conversational interfaces. The goal is to expand awareness and adoption of ClickHouse by ensuring strong visibility across these technologies.Responsibilities
- Own and lead the strategy for generative and answer-engine optimization
- Lead experimentation efforts to identify, test, and refine strategies
- Create structured, intent-driven content for human and AI-powered systems
- Expand distribution channels to positively impact visibility
- Audit existing content to identify gaps in GEO/AEO visibility and drive projects to close those gaps
- Partner with various teams to execute on defined strategy
- Build and refine analytics and performance tracking to measure impact across GEO, AEO, and SEO channels
Requirements
Experience with Adjust and a background in product marketing engineering, especially in optimizing for search technologies, are key requirements for this role.How to Stand Out
- Be prepared to discuss your experience with traditional SEO and how you stay updated on the latest developments in GEO and AEO.
- Showcase a portfolio that demonstrates your ability to create content that resonates with both humans and AI systems.
- Highlight any experience you have with experimentation and analytics tools, and how you've used them to refine marketing strategies.
- Demonstrate your knowledge of the current digital marketing landscape and emerging trends in search technology.
- Prepare to talk about how you would approach expanding distribution channels and improving visibility in a rapidly changing online environment.
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