Product Marketing Intern
WFA Digital Insight
The demand for skilled product marketers with a keen understanding of AI and legal tech is on the rise, with over 25% of companies planning to increase investment in this area in the next year. Everlaw's commitment to innovation and customer-centric approach makes this role particularly appealing for those looking to make a real impact. With the remote work landscape continuing to evolve, candidates who can demonstrate strong digital skills, analytical thinking, and a passion for learning will be in high demand. Before applying, it's essential to understand the complexities of the AI legal tech market and what makes Everlaw a leader in this space.
Job Description
About the Role
As a Product Marketing Intern at Everlaw, you will be at the forefront of shaping the company's product portfolio and driving business growth through strategic market analysis and competitive research. You will be part of a cross-functional team that values collaboration, data-driven decision-making, and a passion for helping legal professionals navigate the increasingly complex digital landscape. Your daily work will involve balancing high-level strategic research with tactical execution, ensuring that your findings and recommendations have a direct impact on the company's success.The Product Marketing team at Everlaw is a dynamic group of storytellers and strategists dedicated to bringing the company's cutting-edge legal technology to life. As an intern, you will have the opportunity to work closely with this team, learning from experienced professionals and contributing your skills and perspectives to drive growth and innovation. With a strong focus on remote work and digital skills, this role is ideal for individuals who are self-motivated, adaptable, and passionate about technology and marketing.
In this role, you will have the chance to work on exciting projects, from conducting market analysis and competitive audits to developing go-to-market strategies and presenting your findings to senior executives. You will be expected to stay up-to-date on the latest trends and developments in the AI legal tech market, curating daily briefs and analyzing industry news to inform your work.
What You Will Do
- Conduct a comprehensive market analysis to evaluate the AI legal tech market, including TAM/SAM sizing and regulatory trends
- Perform deep-dive competitive audits against industry incumbents and AI-first disruptors to identify critical feature gaps
- Develop a go/no-go recommendation deck and present your findings to C-level executives and the product and marketing leadership team
- Curate a daily brief to keep the team informed on real-time news and trends in the industry
- Build a 'Voice of the Customer' library by synthesizing insights from sales calls to help define unique value propositions
- Collaborate cross-functionally with Product, Engineering, and Sales to validate technical requirements and market feasibility
- Analyze customer feedback and market research to inform product development and marketing strategies
- Stay up-to-date on industry trends and developments, applying this knowledge to drive business growth and innovation
What We Are Looking For
- A curious and analytical thinker with a passion for learning and growth
- Experience or strong interest in product marketing, digital marketing, or a related field
- Strong research and analytical skills, with the ability to synthesize complex data into actionable insights
- Excellent communication and presentation skills, with the ability to effectively communicate with cross-functional teams and senior executives
- Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
- Proficiency in digital tools and technologies, including marketing automation platforms and data analysis software
- Ability to work independently and as part of a team, with a strong focus on collaboration and teamwork
Nice to Have
- Experience with AI or machine learning technologies, or a strong interest in these areas
- Familiarity with legal technology or the legal industry, with a understanding of the challenges and opportunities in this space
- Certification in marketing or a related field, such as Google Analytics or HubSpot
Benefits and Perks
- Opportunities for professional growth and development, with a focus on learning and skill-building
- Collaborative and dynamic work environment, with a team of experienced professionals who are passionate about technology and marketing
- Flexible remote work arrangements, with the ability to work from anywhere and maintain a healthy work-life balance
- Access to cutting-edge digital tools and technologies, with the opportunity to learn and grow with the latest industry trends
- Competitive compensation and benefits package, with a focus on rewarding and retaining top talent
How to Stand Out
- To stand out as a candidate, be sure to highlight your experience with digital tools and technologies, as well as your ability to analyze complex data and develop actionable insights.
- When applying, be sure to include examples of your work and any relevant projects or experience you have in product marketing or a related field.
- Prepare to talk about your experience with AI or machine learning technologies, and be ready to discuss how you stay up-to-date with the latest industry trends and developments.
- During the interview process, be sure to ask questions about the company culture and team dynamic, as well as the opportunities for growth and development within the role.
- When negotiating salary, be sure to research the market rate for the position and be prepared to discuss your expectations and requirements.
- Be wary of any red flags during the interview process, such as a lack of transparency about the company or role, or any concerns about the team culture or dynamics.
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