Product Marketing Lead, Consumer
Marketing
GTM
WFA Digital Insight
The demand for skilled product marketing leaders has surged, with a 25% increase in openings in the last year. Classdojo stands out with its innovative approach to education, and this role offers a chance to shape the future of consumer products. To succeed, candidates need a strong GTM background and experience in driving measurable results.
Job Description
About the Role
Classdojo is seeking a Product Marketing Lead to drive the growth of its consumer products, including Dojo Islands, Dojo Sparks, and ClassDojo Plus. These products are used by tens of millions of families weekly and aim to provide a new generation of playful, purpose-driven experiences for kids.Responsibilities
- Launch and grow new consumer-facing experiences via go-to-market strategy
- Drive measurable increases in adoption, activation, and engagement
- Help families understand and act on the value of ClassDojo products through clear storytelling and messaging
About the Company
Classdojo's mission is to accelerate humanity's progress by giving every child on Earth an education they love. The company has built a network that connects teachers, children, and families and is now using this network to provide the best learning experiences in the world.How to Stand Out
- Develop a strong portfolio showcasing your GTM strategies and results to stand out in the application process.
- Be prepared to discuss your experience with data-driven decision making and how you've used metrics to inform marketing strategies.
- Highlight any experience you have with product launches and driving user engagement.
- Show a deep understanding of the education technology sector and how Classdojo's products fit into this space.
- Prepare examples of successful marketing campaigns you've led and the challenges you overcame.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.