Product Marketing Lead - Launches

About the Role

The successful candidate will have a deep understanding of the market, industry trends, and customer needs. You will be responsible for developing and executing marketing strategies that drive excitement, adoption, and momentum for Klaviyo's products and platform. Your work will have a direct impact on the company's growth and success, making this a highly visible and rewarding role.

Klaviyo is a fast-moving company that values collaboration, innovation, and creativity. As a Product Marketing Lead, you will be working closely with a talented team of marketers, product managers, and engineers to drive the company's growth and success.

What You Will Do

• Develop and execute go-to-market strategies for major product and platform launches
• Collaborate with cross-functional partners to develop and execute marketing campaigns
• Drive the development of product positioning, messaging, and content
• Work closely with the product team to understand product roadmaps and develop marketing strategies that support product launches
• Develop and maintain a deep understanding of the market, industry trends, and customer needs
• Analyze campaign performance and provide data-driven insights to optimize marketing strategies
• Partner with leadership to shape the narratives shared at flagship events and keynotes
• Contribute to the development of the company's overall marketing strategy and vision
• Collaborate with the sales team to develop enablement content and training programs

What We Are Looking For

• 8+ years of experience in product marketing, preferably in a SaaS environment
• Strong understanding of marketing principles, including positioning, messaging, and content development
• Experience with launch planning and execution
• Excellent writing, communication, and presentation skills
• Ability to work in a fast-paced environment and prioritize multiple projects
• Strong analytical and problem-solving skills
• Experience with data analysis and performance metrics
• Strong collaboration and project management skills
• Bachelor's degree in Marketing, Communications, or related field

Nice to Have

• Experience with Klaviyo or similar marketing automation platforms
• Knowledge of Excel and data analysis tools
• Experience with content management systems and marketing automation software
• Certification in marketing or a related field

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a collaborative and fast-moving team
• Flexible work arrangements, including remote work options
• Professional development and growth opportunities
• Access to the latest marketing tools and technologies
• Comprehensive health and wellness benefits
• Generous paid time off and vacation policy
• 401(k) matching and retirement savings plan

• Develop a strong portfolio that showcases your product marketing experience and skills, including launch planning and execution.
• Highlight your ability to work in a fast-paced environment and prioritize multiple projects.
• Be prepared to provide specific examples of successful launches and marketing campaigns you have led or contributed to.
• Demonstrate your understanding of market trends and industry developments, and be prepared to discuss how you stay current with the latest marketing tools and technologies.
• Show your passion for storytelling and your ability to develop compelling narratives that drive excitement and adoption.
• Research the company culture and values, and be prepared to discuss how your skills and experience align with Klaviyo's mission and vision.