Product Marketing Lead - Launches

About the Role

Klaviyo is a fast-paced, collaborative environment where innovation and creativity are highly valued. As a Product Marketing Lead, you will work closely with cross-functional teams, including Product, R&D, and executive leadership, to bring new products and features to market. Your ability to distill complex ideas into clear, compelling value propositions will be instrumental in driving the success of these launches and the overall growth of the company.

The role of a Product Marketing Lead at Klaviyo is multifaceted, requiring a deep understanding of the company's products, the market, and the needs of its customers. It demands a professional who is not only a skilled marketer but also a storyteller, capable of crafting narratives that resonate with both executive and functional buyers. If you are passionate about connecting dots, care deeply about the power of language, and are eager to grow with a dynamic team, this role could be your next challenging and rewarding opportunity.

What You Will Do

• Define and evolve Klaviyo's portfolio narrative, ensuring consistency across all platforms and events.
• Lead go-to-market efforts for major product launches, partnering with Product, R&D, and cross-functional teams to turn innovation into compelling stories.
• Contribute to flagship events and keynote storytelling, working closely with leadership to shape the narratives shared on Klaviyo's biggest stages.
• Develop messaging that ties Klaviyo's products to its broader company story, making sure it is clear, compelling, and consistently communicated.
• Collaborate with R&D and fellow Product Marketing Managers to bring new features and capabilities to market, simplifying complex ideas into differentiated and exciting value propositions.
• Build connected, cross-product narratives that highlight the value of using Klaviyo as a platform, focusing on how Data, AI, Marketing, Service, and Analytics work together.
• Stay abreast of market shifts and tech trends, using this knowledge to inform Klaviyo's messaging and point of view.
• Partner with internal teams to ensure that product launches and campaigns are well-supported and aligned with the company's overall strategy.
• Analyze the effectiveness of marketing efforts and provide data-driven insights to continually improve the product marketing strategy.

What We Are Looking For

• 8+ years of product marketing experience in a SaaS environment, with a proven track record of driving successful product launches and campaigns.
• Strong background in messaging and positioning, with the ability to distill complex products into clear, compelling value propositions.
• A self-proclaimed 'word nerd' who cares deeply about language, nuance, and the impact of small wording choices on big perceptions.
• Passion for storytelling, particularly at the platform or portfolio level, with experience in crafting narratives that resonate with various audiences.
• Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams, including Product, R&D, and executive leadership.
• Strong analytical skills, with the ability to analyze market trends, customer needs, and product performance to inform product marketing strategies.

Nice to Have

• Experience with Klaviyo or similar marketing automation platforms.
• Proficiency in Excel and other data analysis tools, with the ability to interpret and communicate complex data insights.
• Background in marketing automation, email marketing, or related fields, with a deep understanding of how these technologies can be leveraged to drive business growth.

Benefits and Perks

• Competitive compensation package, reflecting your skills and experience.
• Opportunity to work with a collaborative, fast-moving team that values innovation and creativity.
• Professional development opportunities, including training and education resources to help you grow in your career.
• Flexible working hours and remote work options, allowing you to work from anywhere and maintain a healthy work-life balance.
• Access to the latest tools and technologies, enabling you to stay at the forefront of product marketing and drive meaningful results.

• To stand out, ensure your resume and cover letter demonstrate a deep understanding of product marketing principles and a passion for storytelling.
• Develop a portfolio that showcases your ability to craft compelling product narratives and drive successful launches.
• Prepare to talk about your experience with data analysis tools like Excel and how you've used data to inform marketing strategies.
• Be ready to discuss your knowledge of market trends and how you stay current with the latest developments in digital marketing.
• Show enthusiasm for Klaviyo's mission and products, and be prepared to provide examples of how you can contribute to the company's continued growth and success.
• Highlight any experience you have with marketing automation platforms, as this can be a significant plus in the application process.