Product Marketing Lead

About the Role

Yotpo's Product team is a group of curious, data-driven, and creative thinkers who are passionate about building products that help brands grow. The company culture values openness, innovation, and ownership, where every voice is heard, and ideas turn into action. As a Product Marketing Lead, you will be an integral part of this team, helping to define how Yotpo's products show up in the market and tell the story of how they drive real value for customers.

The role is based in Tel Aviv, but Yotpo is open to remote work arrangements, offering a unique opportunity to join a global team and make a meaningful impact from anywhere. With a strong focus on collaboration, innovation, and customer-centricity, this role is ideal for a product marketing professional looking to take their career to the next level.

What You Will Do

• Develop and execute go-to-market strategies for new product launches and feature releases
• Create clear and compelling product messaging and positioning that communicates Yotpo's value to target audiences
• Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases
• Enable Sales and Customer Success teams with effective collateral, training, and competitive insights
• Work closely with cross-functional teams to ensure alignment and effective communication of product value
• Develop and maintain a deep understanding of the eCommerce landscape, industry trends, and customer needs
• Stay up-to-date with the latest product developments and roadmap
• Provide feedback and insights to the Product team to inform product development and roadmap
• Develop and manage product marketing budgets and resource allocation
• Analyze market data and customer feedback to inform product marketing strategies

What We Are Looking For

• At least 4 years of experience in product marketing, ideally within a fast-paced tech environment
• Native-level English communication skills, both written and verbal
• Exceptional storytelling and messaging abilities with a focus on clarity and impact
• Strong collaboration skills and the ability to work cross-functionally with Product, Sales, and Marketing teams
• Experience with Excel and data analysis
• Strong understanding of the eCommerce ecosystem and the role of AI in shaping customer experiences
• Proven track record of driving business growth through effective product marketing strategies
• Ability to work in a fast-paced environment and prioritize multiple projects simultaneously

Nice to Have

• Experience in B2B SaaS environments
• Experience in eCommerce
• Familiarity with product marketing automation tools and platforms
• Certification in product marketing or a related field

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a global team and make a meaningful impact
• Remote work arrangements and flexible working hours
• Professional development and growth opportunities
• Access to the latest tools and technologies in product marketing
• Collaborative and dynamic work environment
• Recognition and reward for outstanding performance

• Tip: Highlight your experience with product marketing automation tools and platforms, such as Excel, to demonstrate your ability to drive efficiency and scalability.
• When applying, be prepared to showcase your portfolio of previous product marketing campaigns and strategies, and explain how they drove business growth.
• Research Yotpo's products and services to demonstrate your understanding of the company's value proposition and how you can contribute to its success.
• In your cover letter, explain how your skills and experience align with the requirements of the role, and what you can bring to the team.
• Prepare to answer behavioral questions that assess your collaboration, communication, and problem-solving skills, such as 'Can you give an example of a time when you had to work cross-functionally to launch a new product?'