Product Marketing Manager, AdTech
WFA Digital Insight
The demand for skilled product marketing managers in AdTech has surged, with over 25% growth in 2025. As the digital landscape evolves, companies like Hightouch are at the forefront of innovation, harnessing AI for marketing and growth. With its cutting-edge platform, Hightouch stands out in the industry, partnering with notable brands such as Domino's and Spotify. Candidates with a strong background in AdTech, GTM, and programmatic advertising will find this role particularly compelling. Before applying, it's crucial to understand the company's focus on data-driven marketing and its commitment to compassionate and efficient team collaboration.
Job Description
About the Role
The Product Marketing Manager, AdTech, plays a pivotal role in driving the go-to-market strategy for Hightouch's AdTech solutions, including its Composable CDP, Match Booster, and Agentic Advertising Studio product lines. This position is critical in connecting the dots between product, marketing, and sales teams and the broader AdTech ecosystem. The successful candidate will thrive in a fast-paced environment, leveraging their expertise in AdTech, GTM, and programmatic advertising to propel Hightouch's growth.The role entails defining and executing a comprehensive go-to-market strategy, conducting market research, developing thought leadership content, and championing the voice of media buyers and sellers across the company. It requires a deep understanding of the AdTech landscape, including trends, challenges, and opportunities. The Product Marketing Manager will be the driving force behind launching campaigns, building sales enablement materials, and promoting Hightouch's AdTech story to the market.
As part of the Hightouch team, the Product Marketing Manager will collaborate closely with cross-functional teams, including product, marketing, and sales, to ensure alignment and maximize impact. The company's commitment to making a meaningful impact for its customers and its focus on first-principles thinking, efficiency, compassion, and kindness will provide a supportive and innovative environment for the right candidate.
What You Will Do
- Own the end-to-end go-to-market strategy and execution for Hightouch's AdTech products, integrations, and industry solutions.
- Conduct customer, partner, and market research to identify unmet needs, quantify opportunities, and sharpen how Hightouch's products win versus alternatives.
- Develop compelling competitive and category narratives around topics like signal loss, identity and audiences, measurement, and AI-driven media optimization.
- Create and refine differentiated positioning and messaging for key media buyer and media seller personas.
- Translate complex technical capabilities into clear, outcome-focused value propositions for prospects, customers, and internal teams.
- Build and maintain simple, repeatable messaging frameworks and battlecards that help Sales and partners win AdTech- and media-led deals.
- Create, maintain, and continually improve core GTM assets that bring Hightouch's positioning to life.
- Drive the creation of thought leadership and growth content, including case studies, product announcements, op-eds, and blog posts.
- Partner closely with Growth Marketing and Sales to develop and execute account-based programs.
- Evangelize Hightouch and its AdTech story at field events, customer briefings, partner enablement sessions, and webinars.
What We Are Looking For
- Experience in advertising or AdTech: 5+ years leading advertising or AdTech initiatives.
- Strong understanding of GTM, programmatic, and Excel.
- Proven track record of developing and executing successful go-to-market strategies.
- Excellent communication and storytelling skills, with the ability to translate complex technical concepts into clear, compelling narratives.
- Experience working with cross-functional teams, including product, marketing, and sales.
- Strong analytical and problem-solving skills, with the ability to drive data-informed decisions.
- Passion for AdTech, marketing, and growth, with a keen eye on industry trends and developments.
- Experience with cloud data warehouses and AI marketing platforms is a plus.
Nice to Have
- Experience with marketing automation platforms and CRM systems.
- Knowledge of data analysis tools and methodologies.
- Certification in AdTech or related fields.
- Experience working in a fast-paced, startup environment.
Benefits and Perks
- Competitive salary and equity package.
- Comprehensive health, dental, and vision insurance.
- Generous PTO and holiday policy.
- Remote work stipend and support for home office setup.
- Professional development opportunities, including training and conference sponsorships.
- Access to cutting-edge technology and tools.
- Collaborative, dynamic work environment with a team of innovative professionals.
How to Stand Out
- Tip: Ensure you have a strong portfolio that demonstrates your expertise in AdTech, GTM, and programmatic advertising.
- To stand out, highlight your ability to translate complex technical concepts into clear, compelling narratives.
- Interviewers will look for evidence of your ability to drive data-informed decisions and your understanding of the AdTech landscape.
- When discussing salary, be prepared to negotiate based on your experience and the market rate for similar positions in AdTech.
- Be cautious of companies that lack transparency about their products, mission, or values.
- Prepare to ask insightful questions about the company's approach to innovation, customer satisfaction, and team collaboration.
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