Product Marketing Manager

About the Role

The day-to-day responsibilities of this role will involve working closely with the product team to identify new opportunities, uncover unmet customer needs, and incorporate feedback loops to inform product development and strategic prioritization. You will also be expected to analyze complex data sets to uncover insights that inform segmentation, positioning, and product marketing strategies.

As a Product Marketing Manager at Affirm, you will be part of a dynamic and innovative environment that values transparency, collaboration, and customer-centricity. You will have the opportunity to work with a talented team of professionals who are passionate about making a positive impact in the fintech industry.

What You Will Do

• Shape product strategy through insights, partnering closely with the product team to identify new opportunities and unmet customer needs
• Lead GTM strategy and execution, owning the end-to-end strategy and execution of high-impact go-to-market initiatives
• Develop and execute programs that drive merchant engagement and adoption at scale
• Collaborate with sales, customer success, enablement, and partnership teams to ensure message consistency and alignment
• Analyze product adoption to inform optimization strategies and identify growth levers
• Develop messaging and materials for key client-facing moments, including bi-annual roadmap meetings with top merchants
• Operate with agility and drive execution, navigating ambiguity with confidence and bringing clarity to complex, cross-functional projects
• Leverage business and product acumen to shape GTM and product decisions that align with company objectives
• Collaborate across teams to drive alignment, building strong relationships with key stakeholders and ensuring tight alignment on GTM plans and product initiatives
• Serve as a champion of Affirm's values and culture, fostering collaboration, transparency, and innovation within the team and across the organization

What We Are Looking For

• 7+ years of experience in product marketing, product management, or a similar role, ideally in a payments or fintech environment
• Proven track record of leading successful go-to-market initiatives and driving business growth
• Strong product intuition, strategic thinking, and a bias for action
• Deep customer and competitive insights, with the ability to analyze complex data sets and uncover actionable insights
• Excellent collaboration and communication skills, with the ability to build strong relationships with cross-functional stakeholders
• Strong business and product acumen, with a nuanced understanding of revenue and cost drivers
• Experience with GTM strategy and execution, including segmentation, positioning, and product marketing
• Familiarity with tools such as Excel, and experience with data analysis and interpretation

Nice to Have

• Experience working in a fast-paced, dynamic environment with a high level of ambiguity
• Familiarity with the payments or fintech industry, with a strong understanding of market trends and competitive landscape
• Experience with agile development methodologies and cross-functional team collaboration
• Strong public speaking and presentation skills, with the ability to communicate complex ideas and insights to diverse audiences

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a talented team of professionals who are passionate about making a positive impact in the fintech industry
• Collaborative and dynamic work environment that values transparency, innovation, and customer-centricity
• Professional development opportunities, including training and education programs
• Flexible work arrangements, including remote work options and flexible hours
• Access to cutting-edge technology and tools, including the latest marketing and analytics software
• Comprehensive health and wellness programs, including medical, dental, and vision coverage
• Generous paid time off and holiday policy, including parental leave and family care programs

• To stand out in this role, be prepared to showcase your expertise in GTM strategy and execution, as well as your ability to analyze complex data sets and uncover actionable insights.
• Make sure to highlight your experience working with cross-functional teams, including product, sales, and customer success, and emphasize your ability to build strong relationships with stakeholders.
• When preparing for your interview, review Affirm's products and services, and be prepared to discuss how you would approach a go-to-market initiative for a new product launch.
• Be prepared to provide specific examples of your experience with data analysis and interpretation, and how you have used data to inform product marketing strategies.
• Consider creating a portfolio of your work, including case studies and examples of successful go-to-market initiatives you have led, to showcase your skills and experience to potential employers.
• When negotiating salary, be sure to research the market rate for product marketing managers in the fintech industry, and be prepared to make a strong case for your compensation package.
• Be aware of potential red flags, such as a lack of transparency or unclear expectations, and be prepared to ask questions during the interview process to ensure you have a clear understanding of the role and company culture.