Product Marketing Manager

About the Role

Day-to-day, this role involves a unique blend of strategic planning, cross-functional collaboration, and data-driven decision making. You will work closely with various stakeholders, including product, sales, partnerships, and analytics teams, to ensure that customer insights consistently inform marketing strategies across all touchpoints. Your ability to drive progress, manage competing priorities, and influence without authority will be key to success in this role.

As part of the Affirm team, you will be at the forefront of redefining credit to make it more honest and friendly, offering consumers the flexibility to buy now and pay later without hidden fees or compounding interest. Your work will have a direct impact on how Affirm markets its services to merchants, partners, and internal teams, ensuring that marketing execution is grounded in clear strategic intent while remaining adaptable to evolving business needs.

What You Will Do

• Develop and execute go-to-market strategies that drive acquisition, engagement, and long-term value, grounded in deep customer and data insights.
• Connect end-to-end strategy, from segmentation and positioning through execution, ensuring that customer insights consistently inform decisions across all touchpoints.
• Lead the development of scalable, repeatable systems that elevate how marketing is executed across merchants, partners, and internal teams.
• Own complex prioritization across merchants and stakeholders, balancing customer needs, marketing strategy, and contractual commitments while managing competing priorities.
• Drive end-to-end GTM with strategic rigor, including positioning, segmentation, messaging, and measurement, ensuring execution is grounded in clear strategic intent.
• Introduce new approaches and frameworks that improve marketing effectiveness across teams, acting as a thought leader and driver of innovation.
• Operate with agility and a bias for learning, navigating ambiguity and taking on unfamiliar challenges with confidence.
• Drive cross-functional alignment, partnering across product, sales, partnerships, and analytics teams to ensure seamless execution.
• Manage up and drive visibility thoughtfully, engaging leadership appropriately while independently driving progress.

What We Are Looking For

• 7-10+ years of experience in product marketing or similar roles, ideally in fintech or payments, with a proven track record of translating customer data and insights into end-to-end marketing strategies.
• Strong ability to influence cross-functional teams and drive alignment across complex organizations, with a focus on measurable business outcomes.
• Experience in building scalable systems or frameworks for marketing execution, with a keen eye for improving execution efficiency and consistency.
• Proven ability to prioritize across competing demands and stakeholders, with a strong analytical mindset and excellent communication and storytelling skills.
• Comfort operating in ambiguity with a proactive mindset, and a strong executive presence with the ability to manage up effectively.
• Highly analytical with strong communication and storytelling skills, able to drive forward progress with the right level of leadership visibility.

Nice to Have

• Experience with fintech or payments marketing, with an understanding of the regulatory landscape and emerging trends.
• Familiarity with marketing automation platforms and tools, with the ability to leverage data to inform marketing strategies.
• A background in product development or a deep understanding of product marketing principles, with an ability to collaborate closely with product teams.

Benefits and Perks

• Competitive base salary, with the exact figure determined by location, experience, and job-related skills.
• Equity rewards as part of a total compensation package, with the opportunity to be part of a company that is redefining the credit industry.
• Monthly stipends for health, wellness, and tech spending, supporting your overall well-being and professional development.
• 100% subsidized medical coverage, dental, and vision for you and your dependents, ensuring that you and your family are protected.
• Opportunities for professional growth and development in a dynamic and innovative environment, with a focus on transparency and customer-centricity.

• Tailor your application: Ensure that your resume and cover letter are tailored to the Product Marketing Manager role, highlighting your experience in fintech, marketing strategy, and team leadership.
• Prepare to talk data: Be ready to discuss how you've used customer data and insights to inform marketing strategies in previous roles, and how you plan to leverage data at Affirm.
• Showcase your strategic thinking: Come prepared to discuss your approach to developing and executing go-to-market strategies, and how you stay adaptable in a rapidly evolving market.
• Highlight your collaboration skills: Emphasize your ability to work cross-functionally and influence teams without direct authority, as this is crucial for success in this role.
• Be ready to discuss innovation: Think about how you've introduced new approaches or frameworks in previous roles, and how you plan to drive innovation at Affirm.
• Negotiate based on value: If offered the position, negotiate your salary based on the value you bring to the company, considering factors like your experience, skills, and the current market rate.