Product Marketing Manager - B2B SaaS
WFA Digital Insight
As demand for B2B SaaS solutions continues to rise, the need for skilled product marketing professionals has grown significantly. With the global SaaS market projected to reach $436.9 billion by 2027, companies like Digital Luxury Group are looking for experts who can drive sales enablement and thought leadership. This role stands out for its focus on AI-powered market intelligence and its work with prestigious luxury brands. Candidates should be prepared to showcase their skills in HubSpot, sales enablement, and competitive analysis.
Job Description
About the Role
The Product Marketing Manager role at Digital Luxury Group is a unique opportunity to drive the growth of a B2B SaaS market intelligence platform powered by AI. As a key member of the team, you will own the positioning, packaging, and sales enablement of LuxuryIQ, making it easy for the sales team to pitch and for C-suite buyers to say yes to. You will work closely with the sales team to develop comprehensive sales toolkits, competitive battle cards, and demo scripts, as well as conduct ongoing competitive analysis and produce differentiation documentation.The role entails working with a global team spanning Geneva, Shanghai, Singapore, and London, and collaborating with the product team to ensure demo environments reflect real client use cases. You will also lead product release announcements and feature communications, develop multi-channel activation plans, and ensure consistent messaging from internal teams to market.
What You Will Do
- Develop core positioning frameworks, value propositions for key buyer personas, taglines, and templated marketing materials for different use cases
- Create comprehensive sales toolkit, including competitive battle cards, FAQs, and demo scripts
- Conduct ongoing competitive analysis, produce differentiation documentation, monitor market and competitor movements, and translate insights into actionable positioning strategies
- Build customer case studies, develop use case narratives across luxury verticals, and produce white papers that establish thought leadership
- Lead product release announcements and feature communications, develop multi-channel activation plans, and ensure consistent messaging from internal teams to market
- Produce product guides and documentation for internal teams and customers, and maintain internal knowledge base
- Own demo narratives and talk tracks, working with Product to ensure demo environments reflect real client use cases across watches & jewelry and fashion
- Collaborate with the sales team to develop sales enablement materials and training programs
- Work with cross-functional teams to launch new products and features
What We Are Looking For
- 5+ years of B2B product marketing experience at a SaaS or data/analytics platform
- Proven track record in creating sales enablement materials that drive conversions
- Strong storytelling and positioning skills — can simplify complex products for business audiences
- Experience with HubSpot or similar marketing automation platforms
- Strong understanding of sales enablement and competitive analysis
- Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
- Excellent communication and collaboration skills
Nice to Have
- Experience working with AI-powered market intelligence platforms
- Knowledge of the luxury industry and its marketing landscape
- Familiarity with data analysis and visualization tools
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a global team and prestigious luxury brands
- Remote work arrangement with flexible working hours
- Professional development opportunities and training programs
- Access to the latest marketing automation tools and technologies
- Collaborative and dynamic work environment
How to Stand Out
- Make sure to highlight your experience with HubSpot and sales enablement in your application
- Showcase your ability to simplify complex products for business audiences through storytelling and positioning skills
- Be prepared to provide examples of your competitive analysis and sales enablement materials
- Research the luxury industry and its marketing landscape to demonstrate your understanding of the market
- Prepare to discuss your experience working with cross-functional teams and prioritizing multiple projects simultaneously
- Emphasize your ability to work independently in a remote setting and manage your time effectively
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