Product Marketing Manager, Checkout

About the Role

As part of the Product Marketing team, you will be at the forefront of understanding customer needs and translating those insights into actionable strategies that propel the growth of Stripe's products. This role requires a unique blend of analytical skills, creativity, and the ability to work effectively across multiple stakeholders. The team's mission is to generate customer insights that inform Stripe's product strategy and lead the go-to-market for the company's suite of products, making this a critical role in driving business outcomes.

What You Will Do

• Develop segment-specific positioning and messaging for Stripe Checkout across priority segments and customer types.
• Drive go-to-market across sold and self-serve motions, translating segment strategy into campaigns, content, and programs that drive adoption.
• Build sales enablement tools such as decks, one-pagers, competitive battlecards, and objection-handling guides.
• Execute self-serve go-to-market strategies by partnering with Growth, Web, and Developer Experience teams.
• Maintain competitive intelligence and translate it into differentiated positioning and sales tools.
• Support product launches by planning and marketing Checkout launches.
• Partner with the demand generation and campaigns team to translate Checkout positioning into segment-targeted campaigns.
• Collaborate with cross-functional teams to ensure alignment and maximize the impact of go-to-market efforts.
• Analyze market trends, customer feedback, and sales data to continually refine and improve go-to-market strategies.

What We Are Looking For

• 5+ years of product marketing or growth marketing experience at a technology company.
• Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience.
• A track record of working cross-functionally across product, sales, and growth teams to drive business outcomes.
• Strong analytical skills, with the ability to understand and interpret data to inform marketing strategies.
• Experience with go-to-market planning and execution, including campaign development and sales enablement.
• Knowledge of the fintech or payments industry, with an understanding of the competitive landscape.
• Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
• Experience with tools such as Excel, Google Analytics, and marketing automation platforms.

Nice to Have

• Experience with A/B testing and experiment design to optimize marketing campaigns.
• Knowledge of web development principles and experience working with developer-facing products.
• Certification in marketing or a related field, such as Google Analytics or HubSpot.
• Experience working in a fast-paced, rapidly changing environment, with the ability to adapt quickly to new priorities and challenges.

Benefits and Perks

• Competitive salary and equity package.
• Comprehensive health, dental, and vision insurance.
• Flexible PTO policy, with ample opportunity to recharge and pursue personal interests.
• Remote work stipend to support your home office setup.
• Professional development opportunities, including conferences, workshops, and online courses.
• Access to the latest tools and technologies to help you excel in your role.
• Collaborative and dynamic work environment with a team of talented professionals.
• Opportunity to work on high-impact projects that drive real change in the fintech industry.

• Ensure your resume and cover letter highlight specific examples of go-to-market strategies you've developed and executed, especially those related to product launches or driving adoption of new features.
• Develop a strong understanding of the fintech industry and the competitive landscape, including key trends and challenges that Stripe and its competitors face.
• Be prepared to discuss your experience working cross-functionally and how you've effectively communicated technical information to non-technical stakeholders.
• Showcase your analytical skills by walking through how you've used data to inform marketing decisions in previous roles.
• Consider creating a portfolio or case studies that demonstrate your ability to drive business outcomes through product marketing initiatives.
• Prepare questions about Stripe's product roadmap, the role of the Product Marketing team, and how success is measured in this position to show your interest and engagement during the interview process.