Product Marketing Manager Ecommerce

About the Role

As a key member of the marketing team, the Product Marketing Manager will work closely with cross-functional teams, including Product, Growth, Content, and Sales. This role requires a unique blend of strategic vision, creativity, and analytical skills, as well as the ability to collaborate effectively with stakeholders at all levels.

The ecommerce landscape is rapidly evolving, with new technologies and trends emerging all the time. The Product Marketing Manager will need to stay up-to-date with the latest developments and be able to apply this knowledge to drive marketing strategies that resonate with ecommerce customers.

What You Will Do

• Develop and maintain sharp, differentiated positioning for GetResponse's ecommerce offering
• Translate product capabilities into customer value that resonates with online store owners and ecommerce marketers
• Plan and execute go-to-market strategies for new ecommerce features, from discovery through launch to post-launch optimization
• Own the launch narrative, timing, assets, and cross-functional coordination
• Define and run user interviews, market and competitive research on a regular basis
• Synthesize research findings into actionable insights that sharpen positioning, inform product decisions, and improve customer communications
• Design and run recurring adoption campaigns throughout the year to educate users and drive activation milestones
• Partner with content and marketing teams to shape educational and conversion-driving content, including webinars, video tutorials, and use case guides
• Appear on camera for webinars, video tutorials, and recorded demos
• Work with lifecycle and growth teams to ensure the right message reaches the right user at the right moment
• Collaborate with cross-functional teams, including Product, Growth, Content, and Sales, to drive marketing strategies and programs

What We Are Looking For

• 3-5 years of experience in ecommerce marketing, product marketing, or a closely related role
• Hands-on familiarity with the ecommerce ecosystem, including platforms like Shopify, WooCommerce, or Magento, and marketing automation tools
• Demonstrated ability to own and deliver marketing programs independently
• Experience creating customer-facing content and materials, including webinars, video tutorials, and use case guides
• Comfortable on camera, with experience presenting to audiences of varying sizes
• Strong understanding of customer needs and pain points, with the ability to develop marketing strategies that resonate with ecommerce customers
• Experience working with cross-functional teams, including Product, Growth, Content, and Sales
• Strong analytical and problem-solving skills, with the ability to synthesize data and research findings into actionable insights

Nice to Have

• Direct B2B SaaS product marketing experience
• Experience working with Adjust and other marketing automation tools
• Familiarity with agile marketing methodologies and practices
• Experience working in a remote or distributed team environment

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading email marketing and marketing automation software company
• Collaborative and dynamic work environment, with a team of experienced marketing professionals
• Professional development opportunities, including training and education programs
• Flexible working hours and remote work options
• Access to the latest marketing tools and technologies
• Recognition and reward for outstanding performance and contributions

• Tip: Highlight your experience working with ecommerce platforms like Shopify, WooCommerce, or Magento, and demonstrate your understanding of the ecommerce ecosystem.
• Make sure your portfolio includes examples of customer-facing content and materials, such as webinars, video tutorials, and use case guides.
• Be prepared to discuss your experience working with cross-functional teams, including Product, Growth, Content, and Sales, and highlight your ability to collaborate effectively.
• Showcase your analytical and problem-solving skills by providing examples of how you've synthesized data and research findings into actionable insights.
• Consider negotiating a remote work stipend or professional development opportunities as part of your compensation package.
• When researching the company, look for red flags such as high employee turnover or negative reviews from former employees.
• Be prepared to discuss your experience with marketing automation tools like Adjust, and demonstrate your ability to develop and execute marketing programs that drive adoption and revenue growth.