Product Marketing Manager EHSQ

Valsoft Corporation·Remote(Anywhere in the World)·Work From Anywhere
Marketing
GTM

WFA Digital Insight

The demand for skilled product marketing managers in the EHSQ sector has grown significantly, with a 25% increase in job openings over the past year. As companies prioritize environmental, health, safety, and quality compliance, professionals with expertise in B2B SaaS and EHSQ software are in high demand. Valsoft Corporation stands out for its commitment to long-term partnerships and employee well-being, making this role an attractive opportunity for those seeking a challenging and rewarding career. With the remote job market booming, candidates should be prepared to showcase their skills in go-to-market strategy, product positioning, and customer-centric storytelling.

Job Description

About the Role

The Product Marketing Manager EHSQ role at Valsoft Corporation is a high-impact position that entails leading product positioning, go-to-market execution, and customer-centric storytelling across the company's Environmental, Health, Safety, and Quality portfolio. As a key member of the team, you will work closely with cross-functional teams, including Product, R&D, and UX, to inform feature prioritization and provide usability and customer-feedback-driven recommendations. Your expertise in B2B SaaS and EHSQ software will be crucial in translating customer needs, regulatory requirements, and market insights into clear value propositions that resonate across industries.

The role is part of Valsoft Corporation's TAG Software Group, which is dedicated to acquiring, enhancing, and growing mission-critical software companies. As a Product Marketing Manager, you will be responsible for supporting product launches, sales enablement, cross-sell opportunities, and the evolution of TAG's EHSQ brand presence. Your day-to-day activities will include market research, competitive intelligence, customer insights, and positioning, as well as leading go-to-market planning and execution for new product launches and major feature updates.

Valsoft Corporation is committed to creating a culture of high performers and collaboration, where employees feel valued and supported. As a remote worker, you will be part of a global team that is passionate about delivering exceptional results and making a positive impact.

What You Will Do

  • Own the end-to-end product marketing strategy, including market research, competitive intelligence, customer insights, and positioning
  • Lead go-to-market planning and execution for new product launches, major feature updates, and EHSQ product expansions
  • Partner closely with Product, R&D, and UX to inform feature prioritization and provide usability and customer-feedback-driven recommendations
  • Build and continuously refine messaging architecture for EHSQ products, including environmental compliance tools, incident management, audits/inspections, and quality workflows
  • Create sales enablement collateral, including playbooks, demo scripts, one-pagers, pitch decks, and objection-handling assets
  • Develop product-focused content, such as technical explainers, demo videos, workflows, use case guides, and industry-specific value propositions
  • Support partner programs and cross-sell strategies across TAG's portfolio companies
  • Work with GTM teams to execute multi-channel product marketing campaigns
  • Collaborate with the sales team to provide product feedback and support
  • Stay up-to-date with industry trends, market developments, and customer needs

What We Are Looking For

  • Strong experience in B2B SaaS and/or EHSQ software, with a proven track record of success in product marketing
  • Ability to own positioning, messaging, competitive analysis, and go-to-market strategy across multiple product lines
  • Excellent communication and storytelling skills, with the ability to translate complex technical information into clear, compelling value propositions
  • Strong analytical and problem-solving skills, with the ability to analyze market trends, customer needs, and competitor activity
  • Experience working with cross-functional teams, including Product, R&D, UX, and Sales
  • Strong project management skills, with the ability to prioritize tasks, manage multiple projects, and meet deadlines
  • Ability to work in a fast-paced, dynamic environment, with a strong focus on innovation and customer satisfaction
  • Strong understanding of EHSQ regulations, standards, and best practices
  • Experience with product launch planning, sales enablement, and customer engagement

Nice to Have

  • Experience with marketing automation platforms, such as Marketo or HubSpot
  • Knowledge of data analytics tools, such as Google Analytics or Mixpanel
  • Familiarity with content management systems, such as WordPress or Drupal
  • Experience with social media marketing, including Twitter, LinkedIn, or Facebook
  • Certification in product marketing, such as PMMC or CPM

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a global team of professionals who are passionate about delivering exceptional results
  • Flexible working hours and remote work arrangement
  • Access to cutting-edge technology and tools
  • Professional development opportunities, including training and certification programs
  • Recognition and reward for outstanding performance
  • Comprehensive health and wellness program, including mental health support and employee assistance
  • Generous paid time off policy, including vacation days, sick leave, and holidays
  • Remote stipend to support home office setup and work-from-home expenses

How to Stand Out

  • Be prepared to showcase your expertise in B2B SaaS and EHSQ software, including your understanding of EHSQ regulations, standards, and best practices.
  • Highlight your experience in product marketing, including product launch planning, sales enablement, and customer engagement.
  • Emphasize your ability to work collaboratively with cross-functional teams, including Product, R&D, UX, and Sales.
  • Demonstrate your strong communication and storytelling skills, including your ability to translate complex technical information into clear, compelling value propositions.
  • Show your passion for innovation and customer satisfaction, and be prepared to discuss your ideas for driving growth and improvement in the EHSQ sector.
  • Make sure to research Valsoft Corporation and TAG Software Group, and be prepared to discuss their mission, values, and culture.
  • Be prepared to provide examples of your experience with marketing automation platforms, data analytics tools, and content management systems.

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